Marketing Executive

CHARTERHOUSE MALAYSIA SDN. BHD.; Kuala Lumpur; On-site; MYR 30,000 - 45,000; Full time

Job summary

An educational institute in Kuala Lumpur is seeking a Marketing Specialist to enhance its marketing communication strategy. The role focuses on aligning marketing activities with enrolment goals and driving lead generation through various digital and offline channels. Candidates should possess a diploma or degree in marketing and have 2-3 years of relevant experience, strong interpersonal skills, and proficiency in digital marketing and design tools. An understanding of the education sector is an advantage.

Qualifications

• Minimum 2–3 years of solid marketing experience or agency, preferably from consumer products or education.
• Experience in marketing, advertising, or digital communications.
• Strong command of written and spoken English; Mandarin/Cantonese is a plus.

Responsibilities

• Assist in planning and executing marketing initiatives supporting enrolment goals.
• Manage day-to-day marketing activities including content creation.
• Coordinate with internal and external stakeholders for marketing campaigns.

Skills

Interpersonal skills

Digital marketing

Video editing

Graphic design

Copywriting

Education

Diploma/Degree in Marketing/Communications or Business

Tools

Adobe Illustrator

Adobe Premier

Adobe Photoshop

Adobe InDesign

MS Office Suite

Job description

Marketing Specialist

Assist the Head of Admissions to ensure the marketing communication meets Charterhouse Malaysia's brand and quality standards.

Support the planning and implementation of annual marketing initiatives, ensuring alignment with enrolment goals.

Assist in driving quality lead generation activity across digital and offline marketing channels to meet agreed targets.

Provide input in developing creative ideas for campaigns and promotions.

Work collaboratively with the Admissions team to ensure marketing activities directly support student recruitment objectives.

Support the Head of Admission in managing the annual content calendar to ensure consistent, timely delivery of posts and campaigns.

Work closely with the Admissions team to understand key enrolment priorities and reflect them in marketing messaging.

Marketing Execution & Coordination

Coordinate the execution of marketing initiatives with internal and external stakeholders.

Manage day-to-day marketing activities, including:

• Video and photography production
• Graphic design
• Copywriting for various platforms
• School events and Open Days

Assist with on-site photography and videography during school events and key marketing moments.

Support the organization of marketing content shoots, including scheduling, shot lists, and coordination with photographers/videographers.

Support the Head of Admissions in preparing marketing collaterals and content required for recruitment events, both local and overseas.

Digital Marketing

Manage and schedule content across social media platforms (Instagram, Facebook, LinkedIn, etc.).

Execute digital marketing campaigns including SEO/SEM, email marketing, and display advertising.

Maintain and update the marketing database and assist in lead nurturing campaigns.

Design & Content Creation

Create and maintain marketing materials (brochures, flyers, digital banners, presentations, etc.).

Support basic video editing and photography for campaigns and events.

Ensure consistent application of the Charterhouse brand across all content and platforms.

Develop simple creative assets when needed to support admissions promotions, parent events and Open Days.

Qualifications

Diploma/Degree in Marketing/Communications, or a business related discipline.

Experience in marketing, advertising, or digital communications.

Minimum 2–3 years solid marketing experience or agency, preferably from consumer products, services or education sector.

Strong interpersonal skills with the confidence to engage with parents, students, staff and external partners.

Ability to work independently with a high level of initiative and drive.

Experience

Proficiency in various social and video platforms preferred (Facebook, LinkedIn, Instagram, YouTube, etc.).

Proficient in MS Office Word, Excel and PowerPoint.

Proficient in design & video tools such as Adobe Illustrator, Adobe Premier, Adobe Photoshop, Adobe InDesign, etc.

Good command of both written and spoken English.

Fluency in Mandarin / Cantonese would be an asset.

Experience working closely with Admission teams or in student recruitment is an added advantage.

Personal Outlook

A positive, flexible, ‘can do’ attitude to professional duties.

A genuine love for working in an education environment.

Excellent standards of personal presentation.

An appreciation of the importance of regular attendance and punctuality.

Enjoyment of working in a positive, collaborative team environment with the values of honesty, integrity and mutual support at the core.

An enthusiasm for engaging with diverse cultures tempered only with high levels of patience and adaptability.

Strong multi-tasker with attention to detail, eager to learn and willing to take responsibility.

A growth mindset.