Marketing Campaign

TopNotch HR Consulting Firm; Kuala Selangor; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading human resources consultancy in Kuala Selangor seeks a candidate to support the Campaign Operations team by optimizing inapp marketing campaigns. The role involves collaboration with marketing teams, tracking performance, and working with Martech solutions. Successful candidates will have at least 2-3 years of experience in digital marketing or campaign operations, be problem solvers, and enjoy a fast-paced environment. Familiarity with tools like Leanplum or HTML5 is a plus.

Qualifications

• At least 2-3 years of experience in Marketing Performance or Digital Marketing.
• Comfortable working with Martech solutions.
• Ability to simplify user experiences within the app.

Responsibilities

• Set up and optimise marketing campaigns on various platforms.
• Work closely with Marketing and Commercial teams.
• Track and share campaign performance updates.
• Localise updates to the local team.

Skills

Campaign Operations

Digital Marketing

Martech Solutions

Problem Solving

Team Collaboration

HTML Coding

Tools

Leanplum

HTML5

Job description

TopNotch HR Consulting Firm – Kuala Selangor, Selangor

• Setting up and optimising Digibanks’s assets across inapp / base marketing platforms.
• Beyond setting up, you will also be responsible for tracking the overall performance of each campaign within our app.
• Bonus - if you’re familiar with MarTech solutions (or are a fast learner and have a keen interest to learn how MarTech platform solutions works)

Daily responsibilities include:

• Support the Campaign Operations team with inapp marketing campaign setup like Banners, EDM
• Needs to be comfortable and/or quick to learn setting up on platforms
• Work with the respective Marketing and Commercial teams to plan out the best inapp user journeys for each campaign
• Track and share monthly campaign performance updates Work closely with Regional MarTech and Product team - to get updates on latest platform capabilities for inapp advertising, marketing, campaign design and set up enhancements. And then localise it to the local team.
• At least 2-3 years of working experience in Marketing Performance/ Digital Marketing/ Campaign Operations fields
• Good team player, able to work in a fast paced environment
• Loves problem solving operational inefficiencies
• Big believer in simplifying user experiences within the app
• Comfortable working with Martech solutions
• Experience / Exposure to communication & HTML Coding tools such as Leanplum, HTML5 will be added advantage
• Have the basic understanding of planning for ‘best inapp user journeys and experiences’
• Have a flair for solving and optimising for campaign operational (and even technical) challenges
• Love working in a dynamic and fast paced environment