Objective
The Demand Planning Manager will be responsible for leading the demand forecasting and inventory planning processes to ensure optimal stock availability across all channels. This role drives cross-functional alignment between Demand, Supply, Operations, and 3PL partners, ensuring accurate forecasts, efficient replenishment and minimal waste particularly for short shelf-life products.
Position Responsibilities
- Develop, review and maintain an accurate rolling demand forecast for all SKUs using historical data, sales trends and marketing inputs.
- Ensure healthy inventory levels by planning optimal safety stock, replenishment frequency and minimum order quantities based on demand patterns.
- Monitor inventory ageing, shelf-life exposure and short-dated stocks. Drive timely decision making to minimize write-offs and wastage.
- Reduce overstock and slow moving inventory by proactively adjusting forecasts and coordinating with stakeholders on clearance or repurpose plan.
- Lead weekly demand review meetings by presenting demand assumptions, forecast changes and risks.
- Convert demand plans into replenishment strategies and ordering requirements, considering lead time, capacity constraints and production schedules.
- Ensure supply continuity by resolving supply gaps, shortages or capacity constraints in collaboration with Procurement, Suppliers and 3PL partners.
- Identify and elevate risks early such as supply delays, spike trends, promotional uplift or SKU performance deviations along with recommended mitigation actions.
- Track and report key planning KPIs (Forecast Accuracy, Service Level, OOS, Slow Moving, Wastage, Inventory Health) to management on a weekly and monthly basis.
- Prepare and maintain dashboards and analytical reports that provide insights into forecast accuracy, demand trends inventory health and SKU performance.
- Support continuous improvement by enhancing forecasting systems, data quality, planning parameters and workflow accuracy.
- Contribute to process improvement initiatives such as reducing planning lead time, streamlining demand review processes and improving communication flows.
- Provide analytical support for new product launches, end of life management and promotional planning to ensure smooth execution.
- Support system enhancement projects, including testing of new planning modules, integration improvements and data validation exercises.
- Assist in developing SOPs, guidelines and documentation to strengthen demand planning and inventory management governance.
- Support management with ad-hoc analysis related to product performance, stock utilization, expiry exposure or scenario planning.
Qualification and Experience
- Bachelor’s degree in any related field.
- Preferably a degree in Supply Chain Management, Business Administration, or equivalent education.
- Additional certification in supply chain or planning is an advantage.
- Minimum 5 years experience in Demand Planning, Supply Planning or Inventory Management.
- Prior experience in F&B or industries with short shelf life products is strongly preferred.
- Experience working with 3PL-managed warehouses and end-to-end replenishment processes.
- Proven track record in managing forecasts, inventory performance and cross functional planning cycles.
- Experience handling high SKU counts, promotional driven demand and fast paced operational environments.
- Strong analytical capability with ability to translate data into insights and actionable recommendations.
- Proficient in Excel, forecasting tools and planning systems.
- Solid understanding of demand forecasting methods, inventory management principles and supply chain fundamentals.
- Strong business acumen to understand sales drivers, market behaviour, promotions, and product life cycles.
- Good communication, presentation and stakeholder alignment skills.
- Detail-oriented with a high level of accuracy in data handling and forecasting.
- Strong sense of ownership, accountability and follow through.
- Able to work independently and manage multiple priorities in a fast paced environment.
- Calm and organized when managing pressure, unexpected changes or supply disruptions.
- Continuous improvement mindset, always looking for better ways to enhance processes and performance.