Manager, Activation & Retail Marketing (MARCOM)

Aeon Credit Service; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A financial services company located in Kuala Lumpur seeks a Manager for Activation & Retail Marketing. The successful candidate will enhance the company's products' growth by implementing marketing strategies and creating impactful materials. Candidates should have a degree in Business Management/Marketing and at least 7 years of marketing experience, preferably in the financial sector. Strong analytical, communication, and interpersonal skills are essential for this role.

Qualifications

• Minimum 7 years of relevant marketing experience, preferably in the financial industry.
• Ability to analyze customer behavior and translate insights into strategic activities.
• Strong attention to detail and self-motivated with a high level of drive.

Responsibilities

• Drive execution of marketing activities for growth and market share.
• Implement brand activation strategies and retail marketing plans.
• Create impactful marketing materials for sales presentations.

Skills

Marketing knowledge

Communication skills

Interpersonal skills

Analytical skills

Customer insight skills

Education

Degree in Business Management/Marketing

Job description

Manager, Activation & Retail Marketing (MARCOM)

This role resides within the Marketing Department and the successful candidate will be responsible to assist the Activation & Retail Manager on the growth and penetration of our products and financing solutions to ensure that Aeon Credit achieves its growth and commercial ambition. The individual should have a good understanding of consumer marketing and retail merchandising.

Key Responsibilities

• Drive the execution of marketing activities for the assigned portfolio to achieve growth opportunities, market share and profit objectives in line with the overall commercial priorities.
• Implement brand activation strategies and retail marketing plans in accordance with overall brand positioning.
• Create impactful marketing and trade marketing materials such as point-of-sale materials, merchandising displays, and sales presentations.
• Execute all brand activation initiatives, retail merchandising installation and implementation across all touch points.
• Build strong relationships with product team, sales team and trade partners to ensure effective execution of channel initiatives.
• Identify challenges, and propose improvements to enhance customer engagement with the brand.
• Track & analyse the effectiveness of current localized events and work with regional teams on implementation of improvements.

Requirements

• Degree or other suitable qualification, preferably in Business Management/Marketing.
• Minimum 7 years of relevant working experience in marketing, preferably within the financial or banking industry.
• Possesses sound Marketing/Trade Marketing/Retail Marketing/Brand Activation knowledge, excellent communication & strong interpersonal skills.
• Customer centric marketer with an inquisitive and passionate brand mindset.
• Possess analytical and customer insight skills, including confidence with both digital tools and traditional touch points across all channels and platforms.
• Proficient in data analysis with ability to interpret and translate customer behavioral insights into strategic activities.
• Able to work independently without much supervision, resourceful, innovative and is a team player. Strong attention to detail and self-motivated with a high level of drive, initiative, and commitment.
• Possess good communication and interpersonal skills to work collaboratively with cross‑functional stakeholders to optimize quality and impact of omni‑channel plans and campaigns.
• Prepare to take on other roles and responsibilities when required.