Loyalty Program Data & CRM Specialist

Senheng; Selangor; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading retail company in Malaysia is seeking a Customer Data Management Executive to manage the customer loyalty and rewards program. This role involves analyzing customer behavior, preparing performance reports, and supporting CRM initiatives. The ideal candidate will have a Bachelor’s degree and at least one year of relevant experience, with strong analytical skills and proficiency in MS Office, especially Excel. Fresh graduates who meet educational requirements may also apply. Mandarin is an advantage.

Qualifications

• Minimum 1 year in Customer Data Management; fresh graduates are encouraged.
• Hands-on experience in data analysis and customer insights.
• Strong Excel and numerical analysis skills.

Responsibilities

• Manage and execute the customer loyalty and rewards program.
• Analyze customer buying behavior and engagement patterns.
• Prepare CRM and marketing performance reports.

Skills

Analytical mindset

Data analysis

MS Office (Excel)

Detail-oriented

Communication

Education

Bachelor’s Degree in Business Studies or equivalent

Tools

MS Office

Job description

A leading retail company in Malaysia is seeking a Customer Data Management Executive to manage the customer loyalty and rewards program. This role involves analyzing customer behavior, preparing performance reports, and supporting CRM initiatives. The ideal candidate will have a Bachelor’s degree and at least one year of relevant experience, with strong analytical skills and proficiency in MS Office, especially Excel. Fresh graduates who meet educational requirements may also apply. Mandarin is an advantage.