Livestream Content Plannner (Lead)

Bonia; Kuala Lumpur; On-site; MYR 40,000 - 60,000; Full time

Job summary

A retail company based in Kuala Lumpur is seeking a skilled social media marketer to lead TikTok-focused campaigns and livestream content. The role requires a Bachelor's degree and 3-5 years of experience in social media marketing, especially in TikTok content creation and livestream production. The ideal candidate will have strong storytelling skills and a passion for social commerce. This position offers an exciting opportunity to shape brand visibility and engagement in the digital space.

Qualifications

• 3 - 5 years in content planning, social media marketing, and livestream production.
• Proven track record in TikTok content creation and campaign management.
• Strong storytelling and scriptwriting ability.

Responsibilities

• Design livestream flow and collaborate with marketing.
• Develop and execute TikTok content strategies.
• Monitor TikTok trends and integrate them into content planning.

Skills

Content planning

Social media marketing

Livestream production

TikTok content creation

Video editing

Project management

Education

Bachelor's Degree in Marketing, Communications, Media, or related field

Tools

Capcut

Adobe Premiere

Job description

Design livestream flow, product highlights, and campaign talking points.

Prepare scripts, storyboards, and visual guides for hosts.

Collaborate with Merchandising and Marketing to ensure accurate product selection.

Align livestream content with seasonal campaigns and brand directions.

Track performance of livestream content and optimize for future sessions.

Social Media Marketing (TikTok Focus)

Develop and execute TikTok content strategies to increase brand visibility and engagement.

Collaborate on short-form video concepts that complement livestream campaigns.

Monitor TikTok trends and integrate them into content planning.

Work with Marketing to ensure consistent brand voice across platforms.

Analyze TikTok performance metrics and adjust strategies for growth.

Coordinate with Producers, Hosts, and Marketing teams.

Provide guidance on creative direction and content quality.

Contribute to overall social commerce strategy.

Requirements

Bachelor's Degree in Marketing, Communications, Media, or related field.

3 - 5 years in content planning, social media marketing, and livestream production.

Proven track record in TikTok content creation and campaign management.

Strong storytelling and scriptwriting ability.

Familiarity with TikTok algorithms and social media best practices.

Proficient in video editing tolls (e.g., Capcut, Adobe Premiere) and basic graphic design.

Excellent communication, leadership, and project management skills.

Creative, adaptable and data-driven.

Passion for social commerce and emerging digital trends.