Live Operation Executive (E-commerce)

Hello Mala Sdn. Bhd.; Kuala Lumpur; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading live stream management company in Kuala Lumpur seeks a candidate to manage live stream planning, host performance, platform operations, and data optimization for TikTok and Shopee. Responsibilities include coordinating live room setups, monitoring KPIs, and preparing detailed performance reports. Ideal candidates should have strong organizational and communication skills, along with a focus on quality control and brand alignment during live sessions.

Responsibilities

• Plan and manage live stream schedules for TikTok Live and Shopee Live.
• Oversee and manage hosts' performance and provide coaching.
• Operate and manage live platform back-end systems.
• Monitor real-time KPIs during live sessions and analyze data.
• Prepare performance reports and evaluate host performance.
• Coordinate setup of live room equipment and troubleshoot issues.
• Work with e-commerce team on promotional campaigns.
• Liaise with various teams to ensure live broadcast readiness.
• Ensure live content aligns with brand guidelines.

Job description

Key Responsibilities

Live Stream Planning & Scheduling

• Plan and manage live stream schedules for all hosts across TikTok Live and Shopee Live.
• Coordinate host roster, ensure sufficient coverage for daily live sessions.
• Prepare detailed run-downs and live operation flow for each session.

Host Management

• Oversee and manage full-time and part-time hosts’ performance.
• Provide coaching, training, and guidelines to help hosts improve their presentation, engagement rate, and conversion rate.
• Monitor discipline, attendance, professionalism, and overall performance of hosts.

Live Platform Backend Operations

• Operate and manage platform back-end systems (TikTok Live Center, Shopee Live backend).
• Set up live room products, pin products, vouchers, Live Ads boosting, and campaigns.
• Handle real-time adjustments during live streams (price edits, product display, voucher setup etc.).

Data Monitoring & Optimization

• Monitor real-time KPIs during live sessions: viewers, CTR, add-to-cart, conversion, GMV, etc.
• Track daily, weekly, and monthly performance data.
• Analyse data to identify opportunities and propose optimization strategies.
• Work closely with marketing, e-commerce, and content teams for continuous improvements.

Reporting

• Prepare performance reports (daily summary, weekly deep dive, monthly GMV performance).
• Evaluate host performance using data-driven insights.
• Provide recommendations for improvement based on analytics.

Live Room Operations

• Coordinate setup of live room, lighting, mic, camera, product props, and scripts.
• Ensure smooth operation during live, troubleshoot emergencies.
• Maintain live room equipment inventory and ensure readiness for daily use.

Campaign & Product Coordination

• Work with e-commerce team on promotional calendar, product pricing, campaign mechanics, and incentives.
• Align live content with product launches, seasonal events, and platform campaigns.
• Collaborate with TikTok and Shopee AMs to secure traffic incentives or campaign slots.

Cross-Functional Communication

• Liaise with warehouse, customer service, marketing, and creative teams.
• Ensure logistics readiness, stock availability, and accurate product information before going live.

Quality Control

• Ensure live content aligns with brand guidelines and compliance rules.
• Maintain live room professionalism, host behaviour, and customer interaction quality.