Lifecycle CRM & Retention Lead — Growth & LTV

Bjak Sdn Bhd; Kuala Lumpur; Hybrid; MYR 200,000 - 250,000; Full time

Job summary

A leading digital insurance platform in Malaysia seeks a Lead, CRM & Retention Marketing. This role involves managing customer retention campaigns across multiple channels, optimizing customer journeys, and maximizing lifetime value through strategic initiatives. The ideal candidate will have a robust background in CRM and Retention Marketing, coupled with a familiarity with mobile engagement strategies. Hybrid work options and competitive remuneration are offered as part of the dynamic, growth-centric environment.

Benefits

Competitive remuneration

Hybrid work setup

Opportunities for growth

Qualifications

• 2+ years of hands-on experience in CRM, Retention Marketing, or Digital Campaign Management.
• Strong proficiency in Excel (Pivot Tables) and Google Analytics for interpreting campaign data.
• Practical experience in building and managing complex customer journeys within a modern CRM platform.

Responsibilities

• Own the full lifecycle management of multi-channel retention campaigns.
• Design and implement automated customer journeys for core segments.
• Conduct rigorous experimentation across all campaign components.

Skills

CRM

Retention Marketing

Digital Campaign Management

Excel proficiency

Google Analytics

Tools

Braze

Salesforce Marketing Cloud

HubSpot

Job description

A leading digital insurance platform in Malaysia seeks a Lead, CRM & Retention Marketing. This role involves managing customer retention campaigns across multiple channels, optimizing customer journeys, and maximizing lifetime value through strategic initiatives. The ideal candidate will have a robust background in CRM and Retention Marketing, coupled with a familiarity with mobile engagement strategies. Hybrid work options and competitive remuneration are offered as part of the dynamic, growth-centric environment.