Lecturer - Advertising & Brand Management

Taylor's University; Selangor; On-site; MYR 80,000 - 120,000; Full time

Job summary

A leading educational institution in Malaysia is seeking a Lecturer in Advertising & Brand Management. This role involves delivering high-quality teaching at the undergraduate level, engaging in research, and building industry connections. The successful candidate will possess a PhD in Media and Communication and a strong background in curriculum development. Additional requirements include teaching experience and proficiency in creative software. This position offers opportunities for professional growth and academic contribution.

Qualifications

• Possess a PhD in Media and Communication with specialization in Advertising.
• Published at least 1 paper in C.I. journal (ISI, SCOPUS) in the last 5 years.
• Demonstrated experience in higher education teaching and curriculum development.
• Ability to develop engaging teaching methodologies and materials.
• Strong industry network and knowledge of current trends in advertising.

Responsibilities

• Deliver high-quality teaching across Advertising & Brand Management modules.
• Conduct research, scholarly, or creative activities in relevant areas.
• Build and maintain strong links with the advertising and branding industries.
• Undertake administrative responsibilities such as module leadership.
• Support student recruitment, orientation, and retention initiatives.

Skills

Media and Communication

Advertising

Curriculum Development

Teaching Methodologies

Adobe Creative Suite

Education

PhD in Media and Communication

Tools

Creative Software Applications

Job description

Lecturer - Advertising & Brand Management

• Deliver high-quality teaching across Advertising & Brand Management modules at undergraduate level (and postgraduate where applicable).
• Undertake curriculum design, development, and review to ensure alignment with programme outcomes and industry needs.
• Prepare and deliver lectures, tutorials, workshops, and practical sessions using effective and engaging teaching methods.
• Provide academic advising, consultation hours, and mentorship to guide students’ learning, career development, and well-being.
• Contribute to assessment activities such as setting, invigilating, marking, and moderating examinations and assignments.
• Integrate digital tools and innovative pedagogies to enhance student engagement and learning outcomes.

Research & Scholarly Activity

• Conduct research, scholarly, or creative activities in relevant areas of advertising, branding, or marketing.
• Publish in peer-reviewed journals, conferences, or recognised industry/academic platforms.
• Seek research funding, consultancy, or industry collaboration opportunities.
• Supervise undergraduate research projects, and postgraduate research

Industry Engagement & Collaboration

• Build and maintain strong links with the advertising, branding, and marketing industries.
• Facilitate live briefs, guest lectures, field projects, and internships to enrich the student learning experience.
• Contribute to the School’s strategic initiatives through industry partnerships, collaborations, and professional engagement.

Administration & Service

• Undertake administrative responsibilities such as module leadership, programme coordination, or participation in committees.
• Support student recruitment, orientation, and retention initiatives.
• Participate in accreditation, quality assurance, and programme monitoring processes.Contribute actively to departmental, School, and Faculty events and activities.

REQUIREMENTS

• Possess a PhD in Media and Communication with a specialization in Advertising or a closely related field from a reputable institution
• Published at least 1 paper in in C.I. journal (ISI, SCOPUS) in the last 5 years
• Demonstrated experience in higher education teaching and curriculum development or substantial industry experience in advertising, branding, or marketing with evidence of coaching, mentoring, and high-quality presentation skills.
• Ability to develop engaging teaching methodologies and materials, including the effective use of digital and interactive technologies to facilitate learning.
• Strong industry network and knowledge of current trends in advertising and brand management are an added advantage.
• Proficiency in creative software applications, particularly Adobe Creative Suite for teaching. Knowledge of additional digital, interactive, and emerging creative technologies will be an added advantage.