Lead Performance Marketer

My Free Course; Remote; MYR 200,000 - 250,000; Full time

Job summary

An innovative education platform is seeking a Performance Marketer specialized in Meta advertising. This fully remote role requires 1.5-3 years of experience in campaign execution and budget management. Key responsibilities include building and optimizing Meta Ads campaigns, analyzing performance metrics, and collaborating with the CEO on strategies. The position offers a monthly salary of USD $800–$1,200, depending on experience, and aims to empower adults through accessible educational qualifications.

Benefits

Fully remote position

Professional development opportunities

Qualifications

• 1.5 to 3 years of experience in building and optimizing Meta advertising campaigns.
• Experience managing substantial advertising budgets.
• Strong numerical and analytical skills.

Responsibilities

• Build, launch, and manage Meta Ads campaigns for lead generation.
• Continuously monitor and optimize key performance metrics.
• Contribute to quarterly campaign planning and budget forecasting.

Skills

Meta Ads Expertise

Analytical skills

Problem-solving under pressure

Collaboration and Communication

Tools

Meta Pixel

Google Tag Manager

GA4

Looker Studio

PPC advertising

Job description

Contract: Three-Month Fixed-Term (with potential for renewal based on performance)
Location: Fully Remote – Asia
Hours: Monday to Friday, 8:00am–4:00pm GMT/BST
Salary: USD $800–$1,200 per month (upper range applicable to candidates with 2.5–3 years of proven experience), paid in local currency

About Us

My Free Course is an education platform that connects adult learners (aged 19 and above) with government-funded qualifications. We work with accredited colleges and training providers across the United Kingdom.

Our mission is straightforward yet impactful: education should be free, accessible, and transformative. We are a small but rapidly growing organisation dedicated to helping adults obtain professionally recognised qualifications.

About the Role

We are seeking a highly competent Performance Marketer specialising in Meta advertising, capable of operating with a significant degree of autonomy. This is a hands‑on role in which you will assume full responsibility for the day‑to‑day execution of Meta advertising campaigns, while working closely with the Chief Executive Officer on strategic direction.

You will be accountable for campaign set‑up, optimisation, tracking implementation, and performance reporting. This is not an account management or coordination position; rather, it requires continuous, data‑driven decision‑making within Meta Ads Manager to directly influence lead generation efficiency and cost performance.

Independence with Strategic Oversight

The successful candidate must be able to execute independently, including campaign creation, tracking implementation, performance optimisation, and issue resolution, without the need for constant supervision. At the same time, you will collaborate closely with the Chief Executive Officer on strategy, budget allocation, and key campaign decisions.

Key Responsibilities

Campaign Execution and Management (50%)

Build, launch, and manage Meta Ads campaigns focused on lead generation, including prospecting and retargeting

Implement Meta Pixel, Conversion API, and GA4 event tracking through Google Tag Manager

Design campaign structures, audiences, ad sets, and creative specifications

Monitor daily performance and implement optimisation actions, including budget reallocation, audience refinement, and creative refreshes

Manage monthly advertising budgets ranging from £10,000 to £30,000 or more, with defined CPL targets

Test and validate tracking implementations prior to campaign launch using appropriate debugging tools

Optimisation and Analysis (35%)

Continuously monitor and optimise key performance metrics, including CPL, CTR, CPC, frequency, and conversion rates

Conduct structured A/B testing across audiences, creatives, and messaging

Identify and resolve tracking discrepancies and attribution issues

Develop and maintain performance dashboards using Looker Studio

Analyse campaign data to identify opportunities for scaling and efficiency improvements

Provide weekly performance reports and strategic recommendations to the Chief Executive Officer

Strategy and Growth (15%)

Contribute to quarterly campaign planning and budget forecasting

Conduct research into UK target audiences and develop informed targeting strategies

Propose creative concepts and prepare briefs for external designers

Identify and evaluate opportunities for expansion into additional acquisition channels, including Google Ads and TikTok

Document processes and continuously improve operational workflows

Required Experience and Skills

Meta Ads Expertise (Essential)
Candidates must possess between 1.5 and 3 years of hands‑on experience in building and optimising Meta advertising campaigns.

Delivering lead generation campaigns, preferably within education, financial services, healthcare, or other high‑consideration sectors

Managing substantial advertising budgets (minimum £10,000 per month) with clear evidence of CPL or CPA improvement

A strong working knowledge of the following is essential:

Campaign objectives and optimisation methodologies

Audience targeting strategies, including prospecting, retargeting, and lookalike audiences

Creative testing frameworks and iterative improvement

Meta’s learning phase, frequency management, and ad fatigue mitigation

Bidding strategies and budget scaling techniques

Please note that experience exclusively in e‑commerce or direct‑response campaigns may not be sufficient for this role.

Technical Implementation Capability (Critical Requirement)
Applicants must be capable of independently managing all technical aspects of campaign tracking. Candidates who have consistently relied on developers for tracking implementation may not be suitable.

Demonstrable hands‑on experience is required in:

Meta Pixel installation, including base code, event configuration, and custom conversions

Conversion API implementation for server‑side tracking

UTM parameter set‑up and campaign attribution tracking

Use of debugging tools such as Meta Pixel Helper, Events Manager, and GA4 DebugView

Troubleshooting tracking inconsistences and data discrepancies

Candidates will be required to walk through technical implementations during the interview process.

Analytical Capability

Strong numerical and analytical skills, including the ability to calculate and optimise CPL, CTR, CVR, and ROI

Experience analysing data using GA4 and producing reports within Looker Studio or comparable platforms

Proven ability to diagnose performance issues and develop structured testing hypotheses

Understanding of attribution challenges across multiple platforms and touchpoints

Professional working proficiency in written and spoken English

Experience targeting UK audiences and analysing UK consumer behaviour

Ability to communicate clearly and professionally with UK‑based stakeholders via email, Google, and video conferencing

Experience managing campaigns targeting the UK or other English‑speaking markets (United States, Canada, Australia)

Familiarity with UK demographics, particularly within the adult education sector

Prior experience in education, training, or certification marketing

Working knowledge of Google Ads, including Search, Display, and YouTube

Experience managing high‑volume lead generation funnels

Demonstrated success working remotely across multiple time zones

Personal Qualities Sought

Execution Capability over Seniority
We are seeking an individual who can execute independently and effectively, rather than delegate or coordinate. The ideal candidate will be comfortable:

Building campaigns from inception without extensive guidance

Implementing and troubleshooting tracking solutions

Making informed, confident optimisation decisions on a daily basis

Managing workload and priorities effectively in a remote environment

Strategic Thinking with Practical Application
You should possess a clear understanding of both the rationale and mechanics behind campaign decisions. This includes the ability to:

Clearly articulate optimisation logic

Recommend strategic adjustments based on data insights

Balance experimentation with performance stability

Anticipate future scaling and channel expansion opportunities

Collaboration and Communication
This is a remote role operating within UK business hours and a small team structure. You must:

Be consistently available between 8:00am and 4:00pm GMT/BST

Communicate proactively when challenges or risks arise

Seek feedback and input when appropriate

Maintain clear documentation for knowledge sharing

Present performance insights effectively to non‑technical stakeholders

Problem‑Solving under Pressure
The successful candidate will be expected to manage underperformance, tracking failures, and budget fluctuations professionally by:

Remaining calm and methodical when troubleshooting

Seeking support when necessary, after attempting resolution independently

Learning from setbacks and implementing corrective actions

Taking full ownership of campaign outcomes, both positive and negative

What We Offer

Professional Development

Exposure to the UK education sector and its regulatory and market dynamics

Opportunity to demonstrate capability during an initial three‑month contract, with strong potential for renewal

Potential progression into a Lead Performance Marketer role within 12–18 months, subject to performance

Fully remote position, based anywhere in Asia

Flexibility within core working hours (8:00am–4:00pm GMT/BST)

Small, agile team with direct influence on organisational growth

Mission‑driven culture centred on widening access to education

Compensation and Contract Terms

Monthly remuneration of USD $800–$1,200, dependent on experience and interview performance

Initial three‑month fixed‑term contract with defined performance milestones

Strong likelihood of contract renewal based on results

Salary review at the six‑month mark if the contract is extended

Application Process

Stage 1: Application Submission
Applications should be sent to [emailprotected] with the subject line:
Performance Marketer Application – [Your Name]

Applicants must include:

A 2–3 minute video addressing the following:

Motivation for working specifically in education marketing

An example of a failed campaign, including lessons learned

A walkthrough of a recently optimised campaign, detailing starting CPL, actions taken, and final CPL

Technical Requirements:

Screenshot of internet speed (via speedtest.net)

Screenshot of laptop or PC specifications

Stage 2: Skills Assessment
Shortlisted candidates will be invited to complete a TestGorilla assessment covering:

PPC advertising

Google Ads basics

Minimum pass threshold: 80% overall, with at least 85% in the Meta Ads section.

Stage 3: Technical Interview
Candidates will be required to demonstrate:

Live campaign set‑up within Meta Ads Manager (screen share)

Technical tracking implementation processes

Campaign optimisation decisions drawn from prior experience

Stage 4: Final Interview
A strategic discussion with the Chief Executive Officer covering:

Proposed campaign approach for our target audience

Methodology for auditing and improving existing performance

Growth and expansion opportunities for the business

Timeline:
We aim to appoint a successful candidate by mid‑January 2026. All applicants will receive a response within three working days.

Assessment Criteria

We will assess candidates on the following criteria:

Ability to execute independently and competently

Demonstrated Meta Ads performance with real budgets and measurable outcomes

Technical capability in tracking set‑up and troubleshooting

Proactive and professional communication style

Coachability and commitment to continuous improvement

We are seeking a professional who can execute core performance marketing fundamentals to a high standard and develop further with strategic guidance. This role is not suited to individuals requiring extensive supervision, nor to those expecting to operate in complete isolation.

If this opportunity aligns with your experience and ambitions, we would be pleased to receive your application.

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Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• Which of the following types of qualifications do you have?
• How many years' experience do you have as a Performance Marketer?
• Do you have lead generation experience?
• Which of the following web analytics tools are you experienced with?
• Which of the following online advertising methods do you have experience with?
• Do you have experience with Search Engine Marketing (SEM)?

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