Language Center Social Media Operations Specialist

PUSAT BAHASA CORNELL; Kepong; On-site; MYR 100,000 - 150,000; Full time

Job summary

A language training center in Kuala Lumpur seeks a Social Media Operations Specialist to create viral content focused on English training and study abroad. Responsibilities include planning, editing, and publishing engaging materials on local platforms while collaborating with media resources to enhance brand influence. Ideal candidates have at least two years of experience and fluent English skills, paired with a deep understanding of regional social media dynamics. This role offers an opportunity to shape content strategies and drive student engagement.

Qualifications

• Minimum 2 years of experience in self-media operations.
• Proven ability to create viral content and optimize conversion.
• Familiarity with Malaysian social media platforms.

Responsibilities

• Plan and publish content on Xiaohongshu and Douyin.
• Enhance brand influence through local marketing campaigns.
• Monitor account performance and optimize content strategies.

Skills

Self-media operation experience

Content creation and editing

Understanding of social media algorithms

Collaboration with local media

Cross-cultural communication

Fluent English

Job description

Language Center Social Media Operations Specialist

Primary responsibilities include:

• Daily content planning, shooting, editing, copywriting, and publishing on Xiaohongshu and Douyin, focusing on English training, study abroad applications, and university analysis to create high‑conversion viral content.
• Establishing and optimizing a local media communication matrix; integrating local social media resources; planning marketing campaigns aligned with local user habits to enhance the brand’s regional influence.
• Understanding the needs of students studying abroad and English learners, delivering supportive content such as application guides, language learning tips, and university pitfall avoidance guides; optimizing private‑message replies and user follow‑up processes to improve customer conversion.
• Monitoring account performance data (exposure, interaction, conversion, etc.); optimizing content strategies with tools such as spotlight advertising; and regularly generating data review reports.
• Operating accounts in compliance with platform rules, avoiding platform rule risks and culturally sensitive issues, ensuring compliance with Malaysian laws, regulations, and company image.

Required qualifications:

• At least 2 years of self‑media operation experience with a proven track record of independently operating an English‑language recruitment or study‑abroad account.
• Ability to explain the entire process of creating a content account from scratch, creating viral content, and the conversion chain.
• Proficiency in the algorithm logic and content creation strategies of Xiaohongshu and Douyin; skilled in still‑image/short‑video text editing and production techniques.
• Experience collaborating with local media and familiarity with the Malaysian social media ecosystem, including local forums and regional platforms.
• Fluent in English (listening, speaking, reading, writing); can work in English and independently write English copy and handle English materials; demonstrates cross‑cultural communication sensitivity.
• Preferred: Xiaohongshu professional account certification, practical experience in spotlight advertising, or local work background in the study‑abroad industry.

Application materials:

• Portfolio: links to previously operated English recruitment / study‑abroad accounts + three representative case studies.
• Brief description of core resources and achievements in local media operations in Malaysia.

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