KOL Strategy & Influencer Growth Lead

Adsir Cloud Commerce Sdn Bhd; Selangor; On-site; MYR 36,000 - 48,000; Full time

Job summary

A lifestyle brand company in Selangor is seeking a KOL Specialist to enhance its influencer strategies and drive brand awareness. The role involves developing a comprehensive KOL strategy, managing relationships with influencers, and analyzing campaign performance. The ideal candidate has 1-2 years of experience in influencer marketing, particularly within lifestyle brands, and is fluent in Mandarin. Expectations include creativity, strong negotiation skills, and the ability to manage multiple campaigns effectively.

Benefits

Competitive salary

Performance bonuses

Employee discounts

Qualifications

• 1-2 years of experience in influencer marketing or brand partnerships, ideally with lifestyle brands.
• Strong understanding of TikTok, Instagram, and emerging creator trends.
• Fluent in Mandarin, with proficiency in English and Malay.

Responsibilities

• Develop and execute a KOL strategy to increase brand awareness.
• Track performance and measure ROI using metrics.
• Manage relationships with influencers and negotiate rates.

Skills

Influencer marketing

KOL management

Data analysis

Negotiation skills

Content creation

Brand partnership

Job description

A lifestyle brand company in Selangor is seeking a KOL Specialist to enhance its influencer strategies and drive brand awareness. The role involves developing a comprehensive KOL strategy, managing relationships with influencers, and analyzing campaign performance. The ideal candidate has 1-2 years of experience in influencer marketing, particularly within lifestyle brands, and is fluent in Mandarin. Expectations include creativity, strong negotiation skills, and the ability to manage multiple campaigns effectively.