Key Account Manager (mandarin Speaker)

Goodmorning Global; Shah Alam; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading FMCG company is looking for a Key Account Manager to lead and manage operations with key retail and pharmacy partners, ensuring sales growth and profitability. The ideal candidate must have a Bachelor’s in Business Administration or related fields, with 5–8 years of experience in Key Account Management and excellent leadership skills. Responsibilities include developing business strategies, managing a team, and analyzing account performance. A willingness to travel and proficiency in sales analytics tools is required.

Qualifications

• 5–8 years of experience in Key Account Management or FMCG sales.
• At least 2 years in a managerial capacity.
• Strong commercial acumen and proven track record.

Responsibilities

• Lead and manage overall Key Account operations for assigned channels.
• Develop business strategies and negotiate trade terms.
• Manage and guide a team of Key Account Executives.

Skills

Key Account Management

Negotiation skills

Leadership

Sales analysis

Analytical thinking

Education

Bachelor's Degree in Business Administration or related fields

Tools

Excel

Power BI

CRM systems

Job description

Qualifications

• Bachelor's Degree/Professional Degree in Business Administration, Marketing, or related disciplines.
• Minimum 5–8 years of experience in Key Account Management or FMCG sales with at least 2 years in a managerial capacity.
• Strong commercial acumen and negotiation skills with a proven track record in managing major retail and pharmacy chains.
• Excellent leadership, communication, and presentation skills with the ability to manage and motivate a sales team.
• Analytical thinker with strong understanding of category management, promotion ROI, and trade investment planning.
• Proficient in business reporting and sales analysis tools (Excel, Power BI, CRM systems).
• Able to work under pressure and adapt to a dynamic, fast‑paced sales environment.
• Willing to travel.

Responsibilities

To lead and manage the overall Key Account operations for assigned channels, ensuring sales growth, profitability, and strategic alignment with the company’s downstream sales and marketing objectives. The Key Account Manager is responsible for developing business strategies, negotiating trade terms, and leading the execution of joint business plans with key retail and pharmacy partners.

Develop and execute business plans and promotional strategies to achieve sales targets across assigned key accounts.

Negotiate Trading Term Agreements (TTA) and Joint Business Plans (JBP) with key accounts to ensure mutual profitability and sustainable growth.

Manage and guide a team of Key Account Executives to ensure consistent account management and operational excellence.

Analyze account performance, sales trends, and promotion effectiveness to propose actionable insights and growth opportunities.

Work closely with Trade Marketing and Marketing teams to implement consumer and trade activities that enhance brand visibility and sales performance.

Collaborate with Supply Chain and Finance teams to optimize order management, inventory flow, and trade claim processes.

Lead annual business reviews and quarterly performance meetings with key accounts, presenting category insights and strategic growth initiatives.

Ensure compliance with company pricing policies, credit terms, and trade spend guidelines.

Provide market intelligence, competitor tracking, and performance analysis to management for strategic decision‑making.

Support downstream and channel expansion by identifying potential new key accounts and negotiating new listings or exclusive partnerships.

E‑Commerce Support

• Respond promptly to customer inquiries via WhatsApp, phone, live chat, social media, and email.
• Support order processing across multiple E-Commerce platforms: eStore, Shopee, Lazada, TikTok Shop, and Live Seller.
• Follow up with customers post‑sale to collect feedback and testimonials.
• Handle and resolve complaints professionally, monitor online reviews, and report recurring issues to management.
• Coordinate with Warehouse and Logistics teams to ensure timely delivery.
• Manage returns, exchanges, and refunds in line with company policies.
• Compile customer data and prepare reports to track satisfaction and service performance.
• Collaborate with E‑Commerce, Marketing, and Logistics teams to enhance the customer journey.
• Perform other E‑Commerce administrative tasks as needed.