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A leading Southeast Asian e-commerce platform is looking for a Senior Manager in Marketing & Business Development based in Petaling Jaya, Malaysia. This role is pivotal for driving the commercial strategy of their new data and AI platform, negotiating strategic partnerships, and ensuring alignment across various teams. The ideal candidate will have 4–6+ years in management consulting or corporate strategy and a strong analytical background. The company offers a dynamic environment to impact the automotive industry's growth.
You will be a senior member of the Integration Strategy team & CARSOME’s new data & AI platform, reporting directly to the Head of M&A & Ecosystem Strategy. This role is mission-critical to scaling our data & AI platform, and unlocking group-wide synergy value across Carsome, iCar, and WapCar.
You will drive:
Commercial Strategy & B2B monetization both externally and with our dealer ecosystem
Product strategy execution with cross-functional alignment
Strategic partnerships for data + commercial expansion
Group integration and synergy initiatives linked to OKRs and growth
You will shape how our data & AI platform delivers value to BFSI, OEMs, insurers, mobility partners, and our internal dealer ecosystem, leveraging data, AI, and insights to solve high-impact problems.
This role requires strategic thinking, customer obsession, commercial execution, and product fluency.
Drive commercial strategy and monetization models for the data & AI platform, including full ownership of account engagement and revenue delivery.
Collaborate closely with Product, Data & Tech to define customer-backward product requirements and build feasible product roadmaps.
Identify, negotiate & execute strategic partnerships — including data licensing and commercial solutions — to unlock high-growth channels in BFSI and automotive ecosystems
Lead synergy initiatives across Carsome Group (Carsome, iCar, WapCar) ensuring cross-functional alignment and timely milestone execution
Conduct detailed strategic analyses: market sizing, competitive intelligence, commercial underwriting, scenario planning
Maintain strategic dashboards and scorecards to track execution, KPIs and business performance
Build impactful strategy docs, business cases, and exec-level storytelling to support senior leadership decisions
Strategic partnership pipeline velocity + conversion
Senior stakeholder satisfaction & influence impact
Bachelor’s degree in Business, Finance, Economics, Mathematics or related field; MBA a plus
4–6+ years in management consulting, corporate strategy, business development, or product-led growth environments
Experience in B2B commercial execution and/or tech sector account management
Strong product + data acumen — comfortable with analytics platforms and data-driven business models & AI skills including vibe coding.
Demonstrated leadership driving alignment across diverse stakeholders
Analytical excellence with fluency in Excel, PowerPoint, and BI & AI tools
Entrepreneurial mindset — fast learner, comfortable with ambiguity, bias for action
CARSOME is Southeast Asia’s largest integrated car e-commerce platform. With operations across Malaysia, Indonesia, Thailand and Singapore, CARSOME aims to digitize the region’s used car industry by reshaping and elevating the car buying and selling experience.
The company provides end-to-end solutions to consumers and used car dealers, from car inspection to ownership transfer to financing, promising a service that is trusted, convenient and efficient. CARSOME currently transacts around 100,000 cars annually and has more than 2,000 employees across all its offices.
For more information, please visit www.carsome.my
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