Integrated Campaigns & Events Manager

MR DIY TRADING SDN BHD; Seri Kembangan; On-site; MYR 72,000 - 96,000; Full time

Job summary

A prominent retail company in Malaysia is seeking a skilled Campaign Manager to develop and execute integrated marketing campaigns. The ideal candidate has over 5 years of experience in campaign, promotion, and event management, particularly within retail or FMCG sectors. Responsibilities include managing A&P campaigns, promotions, and events, alongside budget management. The role requires excellent analytical, project management, and communication skills, with proficiency in English and Bahasa Malaysia.

Qualifications

• Minimum 5 years of relevant experience in campaign, promotion, and event management, preferably within Retail, FMCG, or QSR industries.
• Proven track record in developing and executing successful integrated marketing campaigns and promotional activities.
• Strong experience in managing in-store POSM, ATL/BTL promotions, and large-scale events/activations.
• Solid vendor management and negotiation skills.
• Strong analytical skills with the ability to track ROI and measure campaign effectiveness.
• Excellent project management, organizational, and multitasking abilities.
• Strong interpersonal and communication skills.

Responsibilities

• Develop and implement creative and results-oriented A&P campaign proposals.
• Coordinate campaign planning from concept to execution.
• Monitor campaign performance and provide actionable insights.
• Continuously optimize campaign approaches based on insights.
• Plan and oversee promotional activities across multiple touchpoints.
• Conceptualize and execute on-ground activations and events.
• Prepare and manage campaign budgets and negotiate with vendors.

Skills

Campaign management

Event management

Promotion management

Budget management

Analytical skills

Project management

Interpersonal skills

Communication skills

Vendor management

Education

Bachelor’s Degree in Marketing, Business, Mass Communication, or related field

Tools

Microsoft Office (Excel, PowerPoint, Word)

Marketing analytics tools

Job description

A prominent retail company in Malaysia is seeking a skilled Campaign Manager to develop and execute integrated marketing campaigns. The ideal candidate has over 5 years of experience in campaign, promotion, and event management, particularly within retail or FMCG sectors. Responsibilities include managing A&P campaigns, promotions, and events, alongside budget management. The role requires excellent analytical, project management, and communication skills, with proficiency in English and Bahasa Malaysia.