Innovation Manager_Asia

Bayer; Johor; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading pharmaceutical company in Malaysia is seeking an Innovation Manager to build the innovation strategy and pipeline for assigned brands. The role involves leading projects, design and execute short- and long-term innovation plans, and requires at least 6-7 years of experience in marketing, preferably within the OTC industry. The candidate should possess a bachelor's degree in business and strong portfolio management skills. This position offers a full-time employment contract.

Qualifications

• 6-7 years of experience in marketing, with 5 years in category development.
• Experience in OTC industry and matrixed companies preferred.
• Strong strategic brand planning skills.

Responsibilities

• Lead ideation, scoping, and business case preparation.
• Design short, mid, and long-term innovation and business development.
• Launch toolkit preparation with customer and enterprise teams.

Skills

Creativity

Entrepreneurship

Portfolio Management

Consumer & Shopper Insights

Product Development

Education

Bachelor’s degree in business or related field

Job description

JOB MAIN PURPOSE

The job purpose of the Innovation Manager is to build the Innovation strategy, roadmap and pipeline for the assigned brand(s) for the cluster, and to partner closely with Customer Teams on bringing the innovation launches to the market. Key points:

• Ideation & Scoping for existing demand spaces and new innovation opportunities
• Develop Brand Architecture, Roadmap & Pipeline for Asia and each Customer Team
• Innovation Project Lead (End-to-End) in close collaboration with Customer
• Partner with BD&L / In-Licensing / in-organic growth opportunities

YOUR KEY ROLE & RESPONSIBILITIES

• Lead in Ideation, Scoping, Volumetrics, LPPM Briefing, Feasibility Check, Business Case Preparation and alignment with Customer team.
• Design and execute short term, mid-term and long-term innovation and business development pipeline.
  • Lead key innovation projects, including brand extensions to accelerate sales growth
  • NPD opportunity and populating the funnel through analysis of market and competitors
• Launch Toolkit preparation with Customer team / Enterprise team (inc. master artwork development)
• Commercial project lead / partner with iGM / Technical / cross-functional teams.
• Participates in Asia / cluster-related meetings with Customer teams, leads Monthly Innovation meetings with Customer Teams

YOUR KEY SKILLS & QUALIFICATIONS

• Education level: min. bachelor’s degree in business or related background
• At least 6-7 years and up of experience in marketing field with a minimum of 5 years in category development, preferably with exposure in OTC Industry; matrixed top tier companies and/or multi-country experience.
• Solid Portfolio Management experience including strategic brand planning, understanding consumer & shopper, new product development and robust consumer activation experience.
• Creative & Entrepreneurship

Application Period: 23/10/2025 - 3/10/2025

Reference Code: 855234

Division: Consumer Health

Location: Petaling Jaya

Functional Area: Marketing

Position Grade: VS 1.2

Legal Entity: Bayer Co. (Malaysia) Sdn

Org.-Unit: CHIM Marketing Operations

Employment Type: Full Time

Work Time: 9:00am - 6:00pm

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