HR Social Media Content Creation / Design Senior Specialist

ams OSRAM; George Town; On-site; MYR 60,000 - 80,000; Full time

Job summary

A global technology firm seeks a creative Senior Specialist in HR Social Media Content Creation/Design. The role involves enhancing talent attraction through engaging visuals and videos across various platforms. Key responsibilities include content planning, managing paid campaigns, and community management. The ideal candidate has a strong proficiency in Adobe Creative Suite, experience in social media management, and excellent communication skills. A data-driven mindset is essential to analyze performance and support the company's employer branding initiatives.

Qualifications

• Proven proficiency in creating engaging visual and video content.
• Experience managing multiple social media channels.
• Strong analytical skills to monitor and report on KPIs.

Responsibilities

• Create and publish engaging content across social media channels.
• Monitor and engage with the online community on various platforms.
• Analyze KPIs and prepare monthly performance reports.

Skills

Adobe Creative Suite proficiency

Social media management

Community management

Strong communication skills

Data analysis

Creative mindset

English proficiency

Tools

Meta Business Suite

TikTok analytics

LinkedIn Campaign Manager

Job description

HR Social Media Content Creation/Design Senior Specialist

We are looking for a creative and hands‑on Senior Specialist HR Social Media Content Creation/Design to support and enhance our Talent Attraction activities across global markets. In this role, you will create engaging content, manage our employer branding social media channels, support campaigns, and help shape how we present ourselves as an employer across digital platforms.

You will produce visuals and videos, publish content across key channels, analyze performance data, and contribute to an authentic and engaging employer brand presence. If you enjoy combining creativity with data, storytelling, and community interaction, this role is for you.

Content Planning

• Research and plan topics aligned with HR Social Media/Employer Branding goals
• Define formats, objectives, target audiences, key messages, and visual concepts
• Maintain the editorial calendar in collaboration with HR Social Media and Corporate Communications team

Content Creation

• Create social media content such as images, videos, copy texts, and HR marketing materials (e.g. posters, flyers, and event materials)
• Identify opportunities to further develop and optimize social media channels

Social Publishing & Paid Campaigns

• Publish and manage (paid) content and campaigns across TikTok, LinkedIn, Instagram, Facebook, and YouTube
• Support campaign setup, including budgets, target audiences, campaign duration, and placements

Community Management

• Monitor and engage with messages, comments, and mentions across employer branding channels and relevant platforms (e.g. LinkedIn, Instagram, TikTok, Kununu, Glassdoor, Stepstone, Indeed)

KPI Monitoring & Analysis

• Track performance and prepare monthly reports
• Analyze KPIs, identify highlights and lowlights, and derive actionable recommendations

Cross-Functional Collaboration

• Work closely with internal teams and external agencies
• Prepare clear content briefs and ensure alignment with employer brand guidelines

Qualifications

• Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere, InDesign)
• Hands‑on experience managing social media channels (TikTok, LinkedIn, Instagram, Facebook, YouTube)
• Ability to create engaging visual and video content based on trends and employer branding needs
• Experience with KPI reporting tools (Meta Business Suite, TikTok & LinkedIn analytics) and campaign Management (Meta Business Suite and LinkedIn Campaign Manager)
• Experience in community management across major platforms
• Strong communication and coordination skills
• A proactive, creative mindset
• Excellent written and spoken English
• Willingness to work effectively in a global team and adapt to different schedules

ams OSRAM is an Equal Employment Opportunity Employer. Diversity, equity and inclusion is strongly established in our corporate culture and we firmly believe it makes us more successful as a company. All qualified applications will receive consideration for employment regardless of ethnic, national or social origin, gender, gender identity, sexual orientation, color, religion, age, physical and mental abilities.