Head, Performance Marketing

Neil Patel Digital; Kuala Lumpur; Hybrid; MYR 180,000 - 220,000; Full time

Job summary

A leading performance marketing agency in Kuala Lumpur is seeking a Head of Performance Marketing to lead team expansion and client relations. This role focuses on driving business growth through digital marketing strategies including SEO and Paid Media. The ideal candidate has over 10 years of experience in digital marketing, proven sales success, and strong leadership skills. The position demands a confident communicator, capable of leading both local and regional accounts. Competitive salary and benefits including hybrid working arrangements are offered.

Benefits

Competitive remuneration

Performance incentives

Wellbeing benefits

Comprehensive medical coverage

Extensive annual leave

Fun employee engagement activities

Hybrid and flexible working

Qualifications

• Minimum 10+ years of experience in digital marketing.
• Deep knowledge of SEO and Paid Media, preferably agency experience.
• Track record in sales, growth, or senior client service roles.
• Experience leading teams and managing P&L or revenue targets.
• Confident communicator, comfortable presenting to executives.

Responsibilities

• Lead the expansion of NPD Malaysia and develop client relationships.
• Drive new business revenue through multiple channels.
• Act as a strategic advisor on performance marketing strategies.
• Build proposals, commercial models, and lead the pitch process.
• Hire, lead, and mentor a high-performing team.
• Provide insights on local competitive landscape and opportunities.

Skills

Digital marketing expertise

Team leadership

Sales and growth strategies

SEO knowledge

Paid media proficiency

Effective communication

Tools

GA4

SEMrush

Ahrefs

Meta/Google Ads

Job description

ABOUT OUR COMPANY

NP Digital (NPD) is a global award-winning performance marketing agency. In 2024 Campaign Magazine labeled us the Global Agency of the Year in two categories, and The Drum awarded us the Agency Business Award for Global Development. Google recently handed us the Agency Excellence Award for Media Unification and AdAge listed us on their Best Places to Work list in 2024 and 2025!

NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization.

NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience.

ABOUT THE OPPORTUNITY

Reporting to the Managing Director, the Head, Performance Marketing plays a commercial and strategic role to take charge of our team expansion for Regional and local accounts. This is a hybrid role, requiring both business development leadership and subject matter expertise in performance marketing (across both Paid Media, SEO, Content, UX, Data & Analytics).

This individual could come from a Director of Digital, Performance, or Growth background – provided they have the credibility to advise clients, the hunger to build business, and the experience managing and motivating teams. While driving revenue will be a priority, we are equally interested in individuals who can lead market development, supporting the team with technical issues, collaborate across teams and stakeholders to represent NP Digital as a thought leader MY market.

ABOUT THE RESPONSIBILITIES

Responsibilities include but are not limited to:

• Market Leadership: Help shape and lead the expansion of NPD Malaysia, developing both client relationships and internal capabilities
• Sales & Growth: Drive new business revenue via inbound, outbound, and partnership channels – building on digital commercial revenue working closely with Group Account Director
• Performance Marketing Expertise: Act as a strategic advisor to prospective clients on SEO, Paid Media, Content, and broader performance strategy. Be hands‑on where necessary
• Client Solutions & Pitching: Build proposals, commercial models, and SOWs. Own and lead the pitch process from strategy through to close
• Team Building: Hire (only whenever there’s a need), lead, and mentor a mid to lower level but high‑performing team over time. Create a culture of performance, collaboration, and growth
• Cross‑functional Collaboration: Work closely with across MY, SG (possibly HK & TW market) and global colleagues in client services, delivery, and operations to ensure high‑quality outcomes
• Market Intelligence: Provide insights and feedback on client needs, local competitive landscape, and emerging opportunities to guide strategic planning

ABOUT YOU

• Min 10+ years of experience in digital marketing, with deep knowledge of SEO and Paid Media (preferably agency‑side)
• Proven track record in sales, growth, or senior client service roles
• Experience leading teams and managing or influencing P&L or revenue targets
• Confident communicator in English – comfortable presenting to C‑Suite and marketing stakeholders
• Ability to wear multiple hats in a fast‑growth environment – entrepreneurial mindset is a must
• Familiarity with tools such as GA4, GSC, SEMrush, Ahrefs, and Meta/Google Ads platforms
• Prior experience with international collaboration is a plus

ABOUT YOUR GROWTH

As an organization we support your growth and development by investing in your learning to advance your career. We believe in empowering you to showcase your knowledge and skills to win together.

ABOUT OUR BENEFITS

• Competitive remuneration, performance incentives and substantial perks, including wellbeing benefits (gym membership, Spotify subscription, health checks, etc.)
• Comprehensive outpatient & medical benefits on top of great insurance coverage
• Extensive annual leave entitlement (Birthday, marriage, maternity, paternity, paid sabbatical leave)
• Positive and supportive leadership
• A work culture that drives teamwork and collaboration
• Hybrid and flexible working arrangements
• Unbiased work culture from top to bottom to encourage and push you to #DreamBig
• Fun employee engagement activities & parties, annual dinners and company trips
• Strategic office location that’s easily accessible by public transportation
• Work among experts and specialists in a company with years of experience in the industry and has won multiple awards

ABOUT OUR CULTURE

We value our best‑in‑class company culture, which is results‑driven, innovative, fast‑paced and fun. Our focus is on outcome, not output. We what israge our employees to work with an entrepreneurial spirit while applying a businesslike approach. When you work with great people and leaders that support you, there is no end to what you can accomplish. We celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values:

Think Big

“Think Big” challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what is expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes.

Own It

“Own It” plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want. “Own It” highlights the ability to make the work yours and deliver creative results.

Have Fun

“Have Fun” means we enjoy working together and cultivating a great work experience for everyone. Our passion for what we do is visible throughout the organization. Anything we enjoy, we are naturally going to do better, so we make our work something we look forward to, rather than simply something we have to do.

NP Digital is an Equal Opportunity Employer, proud of our diversity and inclusive culture! Our goal is to positively impact change through our actions, and we’re committed to equal employment opportunities regardless of race, religion, color, sex, gender identity, sexual orientation, age, non‑disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.