Google Ads Specialist

Jobstreet Malaysia; Selangor; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading job platform in Malaysia is looking for a skilled Digital Marketing Specialist to manage Google Ads campaigns across various platforms. The role involves optimizing performance metrics, conducting keyword research, and collaborating with teams to create engaging ad content. An ideal candidate will hold a Bachelor's degree in Marketing or Business and possess strong analytical skills. Experience with Google Ads and certification is preferred. Join us to make an impactful contribution in a dynamic marketing environment.

Qualifications

• Bachelor's degree in a relevant field or equivalent experience.
• Proven experience managing Google Ads campaigns with measurable success.
• Strong knowledge of Google Analytics, Tag Manager, and conversion tracking.
• Data-driven mindset with excellent analytical and problem-solving skills.
• Google Ads certification is an advantage.

Responsibilities

• Plan, create, and manage Google Ads campaigns across Search, Display, Video, and Shopping.
• Conduct keyword research, competitor analysis, and audience targeting.
• Optimize campaigns to achieve performance goals such as CTR, CPC, CPA, and ROAS.
• Monitor campaign performance, prepare reports, and provide actionable insights.
• Collaborate with marketing and creative teams to develop effective ad copies and landing pages.

Skills

Google Ads management

Google Analytics

Analytical skills

Keyword research

Problem-solving

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

Google Tag Manager

Job description

Plan, create, and manage Google Ads campaigns across Search, Display, Video, and Shopping.

Conduct keyword research, competitor analysis, and audience targeting.

Optimize campaigns to achieve performance goals such as CTR, CPC, CPA, and ROAS.

Monitor campaign performance, prepare reports, and provide actionable insights.

Collaborate with marketing and creative teams to develop effective ad copies and landing pages.

Key Responsibilities

• Plan, create, and manage Google Ads campaigns across Search, Display, Video, and Shopping.
• Conduct keyword research, competitor analysis, and audience targeting.
• Optimize campaigns to achieve performance goals such as CTR, CPC, CPA, and ROAS.
• Monitor campaign performance, prepare reports, and provide actionable insights.
• Collaborate with marketing and creative teams to develop effective ad copies and landing pages.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field (or equivalent experience).
• Proven experience managing Google Ads campaigns with measurable success.
• Strong knowledge of Google Analytics, Tag Manager, and conversion tracking.
• Data-driven mindset with excellent analytical and problem-solving skills.
• Google Ads certification is an advantage.