Global PR & Events Lead: Brand Activations & Partnerships

LEGO Gruppe; Kuala Lumpur; Hybrid; MYR 100,000 - 150,000; Full time

Job summary

A global toy company is looking for a dynamic PR & Events specialist to drive brand awareness and engagement across Singapore and Malaysia. The role involves developing effective PR strategies, managing media relations, and executing standout product launches. Ideal candidates have solid experience in PR, strong crisis management skills, and can collaborate with various stakeholders. Additionally, the position emphasizes promoting children's rights and ensuring community well-being. Join the team today!

Benefits

Family Care Leave

Insurances

Wellbeing resources

Colleague Discount

Bonus scheme

Hybrid work policy

Qualifications

• Solid experience in PR, events, partnerships, or integrated marketing.
• Strong understanding of the retail environment and omnichannel marketing.
• Proven track record in managing agencies, media, and partners.

Responsibilities

• Drive brand awareness via enhancing consumer engagement in Singapore and Malaysia.
• Develop effective PR communication plans for activations.
• Manage external PR and activation agency collaborations.

Skills

PR & events management

Media relations

Crisis management

Integrated marketing

Collaboration

Commercial acumen

Job description

A global toy company is looking for a dynamic PR & Events specialist to drive brand awareness and engagement across Singapore and Malaysia. The role involves developing effective PR strategies, managing media relations, and executing standout product launches. Ideal candidates have solid experience in PR, strong crisis management skills, and can collaborate with various stakeholders. Additionally, the position emphasizes promoting children's rights and ensuring community well-being. Join the team today!