Digital Performance Marketing Lead

RinggitPlus; Kuala Lumpur; Hybrid; MYR 150,000 - 200,000; Full time

Job summary

A leading financial marketplace in Malaysia is seeking a Digital Performance Marketing Manager to manage multi-million ringgit budgets and lead a specialist team. The ideal candidate will have over 8 years of digital marketing experience, strong leadership skills, and a customer-first mindset. Responsibilities include budget management, performance optimization across digital platforms, and pioneering new marketing channels. This role offers a dynamic environment focused on growth and innovation in digital marketing.

Qualifications

• 8+ years in digital performance marketing with ownership of RM500 k+ monthly budgets.
• Experience leading high-performing marketing teams and customer-first mindset.
• Skilled in using AI tools and data analysis for improved performance.

Responsibilities

• Own and manage digital marketing budgets exceeding RM1 million monthly.
• Lead a specialist team of performance marketers.
• Innovate and execute strategies for advanced marketing channels.

Skills

Google Ads expertise

Facebook/Instagram advertising

Data analysis skills

Budget management

Team leadership

Attribution modelling

Tools

Google Analytics 4

Tag Manager

Marketing automation platforms

Job description

We're looking for someone who sees patterns that others don’t, who gets energized by pushing for innovation, and who lives, eats, and breathes digital performance marketing across every platform that drives results. You’ll manage performance across established platforms while pioneering new channels that others haven’t even considered yet. At RinggitPlus.com, Malaysia’s leading financial marketplace, our digital marketing drives growth across banking, insurance, property, automotive, and more. In this role, you’ll manage multi‑million‑ringgit budgets, lead a team of channel specialists, and deliver growth across proven platforms while testing and scaling exciting new channels.

About You

You're a data‑driven strategic thinker with a passion for innovation. You thrive in fast‑paced environments, turn insights into action, and lead teams to exceed performance targets.

What You’ll Do

Strategic Leadership & Budget Management

• Own digital marketing budgets exceeding RM1 million monthly, making investment decisions that directly impact company growth
• Drive data‑centric digital marketing strategy, continuously improving performance and maximizing revenue while reducing acquisition costs
• Create predictive models for budget allocation across channels, using analytics to stay ahead of market shifts

Team Leadership & Development

• Lead a specialist team of three performance marketers: Google SEM expert, Facebook/Instagram specialist, and CRM marketer
• Set clear objectives and career development paths for each team member
• Foster a “test, measure and learn” culture, encouraging experimentation and knowledge sharing

Platform Mastery & Innovation

• Direct Google Ads ecosystem (Search, PMAX, Display, YouTube) strategy and execution
• Oversee Facebook and Instagram advertising, including advanced audience segmentation and creative testing
• Pioneer emerging channels: TikTok Ads, affiliate networks, and influencer partnerships
• Experiment with cutting‑edge formats like shoppable posts, augmented reality ads, and interactive video content

Performance Optimisation

• Implement sophisticated attribution models across all touchpoints
• Run multivariate testing across channels, creative formats, and audience segments
• Develop advanced remarketing strategies and cross‑platform customer journey optimisation
• Create custom audiences and lookalike segments using first‑party data

Collaboration & Reporting

• Work closely with sales and business teams to understand client goals and translate them into performance campaigns
• Collaborate with data and technology teams to embed attribution methodologies within campaign optimisation
• Provide detailed performance reporting with actionable insights for senior management
• Act as internal evangelist for marketing technology, keeping teams ahead of industry trends

What You Have

• 8+ years in digital performance marketing with ownership of RM500 k+ monthly budgets
• Expert in Google Ads, Facebook/Instagram, and analytics platforms, with proven results in competitive online industries
• Skilled in GA4, Tag Manager, attribution modelling, and data analysis (SQL a plus)
• Hands‑on with emerging platforms, programmatic, affiliates, and influencer marketing
• Experience using AI tools to improve productivity and performance
• Experience with marketing automation platforms and CRM integration
• Experience leading and developing high‑performing marketing teams
• Customer‑first mindset, curious about new tech, and strong communicator who turns data into action
• Proven ability to recruit, retain, and develop specialist marketing talent
• Customer‑obsessed mindset with every decision considered through the customer lens
• Natural curiosity about marketing technology and consumer behaviour
• Exceptional communication skills with ability to present complex data insights

What You’re Like

• Results‑driven, thrive on ambitious growth targets and quick, data‑led decisions
• Commercially savvy, able to link marketing performance to business impact and explain it clearly to any audience
• Can explain complex attribution models to non‑technical stakeholders
• Balance brand awareness goals with performance marketing targets
• View failed experiments as learning opportunities, not setbacks
• Read marketing technology blogs for fun and get excited about new platform features
• Build relationships with platform representatives to get early access to beta features
• A natural team builder who attracts, develops, and protects top talent
• Create an environment where your team can do their best work
• Generous with credit and protective of your people

Ready for the Challenge?

Ready to own one of Malaysia’s largest performance marketing budgets and lead a team that’s defining the future of digital growth? Send your resume and cover letter to ****@ringgitplus.com