DIGITAL MARKETING SPECIALIST

Bateriku; Shah Alam; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading digital marketing firm in Shah Alam is seeking a dedicated individual to manage and optimize their performance marketing campaigns across various platforms like Google, Bing, and LinkedIn. The ideal candidate will be responsible for developing SEO/SEM strategies, managing budgets, and collaborating with design teams to create engaging marketing assets. Staying updated with the latest trends and technologies in digital marketing is essential for this role.

Responsibilities

• Plan, execute, and optimize performance marketing campaigns across Google, Bing, and LinkedIn.
• Set up events, troubleshoot tracking issues, and manage website analytics.
• Build automated dashboards and translate technical metrics into clear insights for non-technical stakeholders.
• Develop and implement SEO/SEM strategies to improve rankings and drive traffic.
• Support email marketing, CRM campaigns, and lead generation initiatives.
• Work with design and content teams to produce marketing assets.
• Support business partners to run effective paid advertising campaigns.
• Manage budgets efficiently and ensure cost-effective marketing performance.
• Stay updated with the latest digital marketing trends and technologies.

Job description

• Plan, execute, and optimize performance marketing campaigns across Google, Bing, and LinkedIn.
• Set up events, troubleshoot tracking issues, and manage website analytics.
• Build automated dashboards and translate technical metrics into clear insights for non-technical stakeholders.
• Develop and implement SEO/SEM strategies to improve rankings and drive traffic.
• Support email marketing, CRM campaigns, and lead generation initiatives.
• Work with design and content teams to produce marketing assets (posts, videos, newsletters).
• Support business partners to run effective paid advertising campaigns.
• Manage budgets efficiently and ensure cost-effective marketing performance.
• Stay updated with the latest digital marketing trends and technologies.