Digital Marketing Manager

HR Pro Sdn Bhd; Puchong; On-site; MYR 80,000 - 100,000; Full time

Job summary

A leading event marketing firm in Malaysia is seeking a Digital Marketing Manager to develop and execute data-driven marketing strategies for trade shows and events. This role involves leading multi-channel campaigns, conducting market research, and optimizing budgets based on performance metrics. The ideal candidate should have at least 5–8 years of digital marketing experience, proficiency in Chinese (Mandarin and/or Cantonese), and expertise in event marketing. Competitive salary and benefits offered.

Qualifications

• Minimum 5–8 years of hands-on experience in digital marketing.
• At least 3 years in a managerial or leadership role.
• Experience in developing multi-channel digital marketing campaigns.
• Strong experience in event or exhibition marketing.

Responsibilities

• Lead digital marketing strategies to promote on relevant platforms.
• Collaborate to create effective multi-channel campaigns.
• Conduct market research to identify key trends.
• Manage campaign budgets and optimize spend.

Skills

Proficiency in Chinese (Mandarin and/or Cantonese)

Strong English communication skills

Digital marketing campaign execution

Data analysis and optimization

Event marketing

Education

Bachelor’s degree in Marketing or related field

Tools

Google Analytics (GA4)

Google Ads

Meta Ads

LinkedIn Campaign Manager

CRM systems

Job description

The Digital Marketing Manager will be responsible for developing, executing, and optimizing data-driven digital marketing strategies to promote trade shows and events within the company’s portfolio. This role plays a critical part in driving audience engagement, lead acquisition, brand awareness, and overall campaign performance across multiple digital channels.

Key Responsibilities

• Develop and lead digital marketing strategies to promote on relevant platforms , driving campaign execution and performance.
• Collaborate with sales, project, and marketing teams to create and execute effective multi-channel campaigns aimed at engaging target audiences, ensuring campaign success through comprehensive planning and implementation.
• Conduct market research to identify key trends and insights, regularly monitor and optimize campaign performance, and implement best practices for continuous improvement.
• Translate marketing strategies into actionable metrics, including acquisition, customer engagement, retention, brand awareness, and the development of new propositions and innovation goals.
• Initiate new tactics to engage both existing and new audience segments, contributing to the growth of established and emerging brands in the event portfolio.
• Oversee processes and platforms to ensure proper tracking and visibility of multi-channel conversions and channel attribution.
• Ensure that all marketing campaigns align with the company's overarching marketing strategy and objectives.
• Leverage deep audience insights to personalize and target marketing content, delivering it at the most effective times.
• Manage campaign budgets, optimizing spend based on performance metrics.
• Continuously focus on data-driven decision-making to maximize time efficiency and marketing spend, enhancing results, experiences, and performance

Qualifications & Skills

• Proficiency in Chinese (Mandarin and/or Cantonese) is required, in addition to strong English communication skills.
• Bachelor’s degree in Marketing, Digital Marketing, Business, Communications, or a related field.
• Minimum 5–8 years of hands‑on experience in digital marketing, with at least 3 years in a managerial or leadership role.
• Proven experience in developing and executing multi‑channel digital marketing campaigns, including paid media, email marketing, social media, content marketing, SEO/SEM, and marketing automation.
• Strong experience in event or exhibition marketing, B2B marketing, or trade show promotion is highly preferred.
• Demonstrated ability to analyze campaign performance, translate data into actionable insights, and optimize campaigns based on KPIs such as acquisition, engagement, retention, and ROI.
• Proficient in digital marketing tools and platforms such as Google Analytics (GA4), Google Ads, Meta Ads, LinkedIn Campaign Manager, CRM systems, and marketing automation platforms.
• Solid understanding of conversion tracking, attribution models, and performance measurement frameworks across multiple channels.
• Experience managing marketing budgets, forecasting spend, and optimizing performance to achieve business objectives.
• Strong knowledge of audience segmentation, personalization strategies, and customer journey mapping.