Digital Marketing Executive - Online Sales & Platform Growth (F&B)

LUCKY BREW SDN. BHD.; Subang Jaya; Hybrid; MYR 200,000 - 250,000; Full time

Job summary

A growing café brand is seeking a Digital Marketing Executive to lead and optimize online sales channels. The ideal candidate will have proven expertise in digital marketing for F&B or retail and a hands-on approach to growing online sales without heavy ad spend. Responsibilities include managing customer engagement on social media, coordinating digital campaigns, and developing creative content strategies. This role offers autonomy, a flexible working model, and performance-linked incentives.

Benefits

Flexible hybrid working model

Performance-linked incentives

Staff meals & F&B perks

Creative work culture

Qualifications

• Proven experience in digital marketing for F&B, retail, or D2C brands.
• Hands-on success growing online sales without heavy ad spend.
• Skilled in content creation (short-form video, social media storytelling).
• Able to work independently and meet clear commercial KPIs.

Responsibilities

• Lead end-to-end online sales growth across delivery platforms.
• Onboard and optimize presence across digital platforms.
• Plan and execute engaging social content for the café.
• Manage and grow customer engagement on social media.
• Coordinate seasonal campaigns and product promotions.

Skills

Digital marketing

Content creation

Social media engagement

Performance tracking

Influencer marketing

Tools

GrabFood

Foodpanda

ShopeeFood

Job description

Overview

RM 3,000 – RM 4,000/month. Performance incentives based on online sales growth.

We are an ambitious, growing cafe brand with a strong focus on digital customer engagement and online ordering. We're seeking a hands-on Digital Marketing Executive who can own and grow our online sales channels — not just through paid ads, but via smart, organic strategies and platform integrations.

Lead end-to-end online sales growth across delivery platforms (GrabFood, Foodpanda, Beep, Oddle, ShopeeFood, etc.)

Onboard and optimize presence across new digital platforms & marketplaces

Develop non-ad based growth strategies (e.g., influencer outreach, content virality, SEO, platform-specific promotions, loyalty programs)

Plan and execute engaging social content (Reels, TikTok, photos) – with 2 days/week onsite at the café for filming & creative work

Manage and grow customer engagement on Instagram, Facebook, TikTok

Coordinate seasonal campaigns, product drops, and menu promotions

Track platform and campaign performance (traffic, conversion, order volumes)

Proven experience in digital marketing for F&B, retail, or D2C brands

Hands-on success growing online sales without heavy ad spend

Strong working knowledge of GrabFood, Foodpanda, ShopeeFood, etc.

Skilled in content creation (short-form video, social media storytelling)

Experience with influencer or community marketing is a plus

Able to work independently and meet clear commercial KPIs

Fluent in English and Bahasa Malaysia

Key Responsibilities

• Lead end-to-end online sales growth across delivery platforms (GrabFood, Foodpanda, Beep, Oddle, ShopeeFood, etc.)

• Onboard and optimize presence across new digital platforms & marketplaces

• Develop non-ad based growth strategies (e.g., influencer outreach, content virality, SEO, platform-specific promotions, loyalty programs)

• Plan and execute engaging social content (Reels, TikTok, photos) – with 2 days/week onsite at the café for filming & creative work

• Manage and grow customer engagement on Instagram, Facebook, TikTok

• Coordinate seasonal campaigns, product drops, and menu promotions

• Track platform and campaign performance (traffic, conversion, order volumes)

Qualifications

• Proven experience in digital marketing for F&B, retail, or D2C brands

• Hands-on success growing online sales without heavy ad spend

• Strong working knowledge of GrabFood, Foodpanda, ShopeeFood, etc.

• Skilled in content creation (short-form video, social media storytelling)

• Experience with influencer or community marketing is a plus

• Able to work independently and meet clear commercial KPIs

• Fluent in English and Bahasa Malaysia

What We Offer

• Autonomy to build and grow the digital engine of our F&B business

• Flexible hybrid working model – collaborate in café 2 days/week for creative work

• Opportunity to launch new digital partnerships and initiatives

• Performance-linked incentives

• Staff meals & F&B perks

• Creative and founder-driven work culture

To Apply

Send us your resume and examples of your past digital work, especially any campaigns or platform launches you’ve led that resulted in measurable online sales growth.