Digital Marketing Executive ( Junior / Senior )

Marvel Media Sdn Bhd; Penang; On-site; MYR 200,000 - 250,000; Full time

Job summary

A global digital content provider in Penang is seeking a Digital Marketing Executive. This role requires strong technical SEO skills, campaign management, and analytical expertise. Candidates should be fluent in Mandarin and English, with proficiency in Microsoft Office. Responsibilities include media partner acquisition, market research, and managing advertising costs to optimize campaigns. This position offers opportunities for growth in a fast-paced environment.

Benefits

Career growth opportunities

Innovative work environment

Qualifications

• Fluent in Mandarin and English, with a preference for Mandarin proficiency.
• Strong analytical skills is a must for campaign optimization.
• Ability to manage tasks effectively and meet deadlines.

Responsibilities

• Identify and engage new media partners to drive revenue growth.
• Conduct market research to stay ahead of industry trends.
• Manage digital marketing campaigns and perform ongoing optimization.

Skills

Analytical skills

Time management

Interpersonal skills

Digital marketing knowledge

Negotiation skills

Adaptability

Tools

Microsoft Office

Job description

Digital Marketing Executive ( Junior / Senior )

[PHYSICAL INTERVIEW ONLY] 100% INDOOR JOB & only shortlisted applicants will be notified.

We are hiring a passionate and analytical Digital Marketing & SEO Specialist to support our digital growth. If you have strong Technical SEO skills, enjoy optimizing campaigns, and love working with data, this role is perfect for you.

Responsibilities

Media Partner Acquisition & Relationship Management: Identify and engage new media partners, while nurturing strong relationships with existing partners to drive revenue growth based on sales targets, ROI, and KPIs.

Market Research & Trend Analysis: Conduct in-depth research on media partners, traffic channels, industry products, and market trends to identify new opportunities and stay ahead of the curve.

Digital Product Promotion: Develop and implement innovative sales strategies to promote digital entertainment products and increase traffic. Analyze campaign performance to optimize and enhance results, ultimately driving revenue growth.

Advertising Cost Management: Understand and manage key advertising cost principles, including CPA, CPI, CPC, CPM, and CPL, ensuring campaigns are aligned with financial targets.

Campaign Management & Optimization: Plan, execute, and optimize digital marketing campaigns using self-serve advertising platforms. Responsible for campaign setup, integration, and ongoing analysis to meet ROI goals.

24/7 Campaign Support: Provide timely support for any issues related to online advertising, ensuring campaigns run smoothly at all times.

Data Monitoring & Optimization: Continuously monitor campaign data, perform in-depth analysis, and take proactive steps to optimize campaigns and improve performance.

Problem Solving & Issue Resolution: Take ownership of campaign inquiries, daily issues, and ad-hoc requests. Resolve challenges promptly, both independently and as part of a collaborative team.

Cross-Department Collaboration: Work closely with internal teams, other departments, and clients to ensure seamless communication, particularly when addressing technical inquiries and challenges.

Self-Motivation & Initiative: Demonstrate a strong drive to achieve targets, overcome setbacks, and seize new opportunities with minimal supervision.

Stakeholder Communication: Confidently provide recommendations to senior stakeholders, even in ambiguous situations, and contribute to decision‑making processes.

Passion for Digital Marketing: Have a strong understanding of and interest in digital marketing and online advertising, staying current with industry trends.

Required Skills & Qualifications

Analytical Expertise: Strong analytical skills is a MUST to research, interpret, and leverage complex data for decision‑making and campaign optimization.

Data Presentation: Ability to digest & present complex data in a clear, reader‑friendly manner to non‑technical stakeholders.

Time Management & Multitasking: Capable of managing multiple tasks simultaneously, prioritizing effectively, and meeting daily deadlines.

Attention to Detail: Exceptional attention to detail with a keen focus on problem‑solving and process improvement.

Self‑Starter: Proactive and independent, able to work with minimal supervision while showing initiative and taking responsibility for tasks.

Quick Learner: Ability to quickly absorb new information and apply it to the role effectively.

Adaptability: Comfortable working in a fast‑paced, dynamic environment, and able to handle pressure and shifting priorities.

Interpersonal & Communication Skills: Strong interpersonal skills and the ability to effectively communicate (oral & written) to build relationships with international clients. Capable of resolving issues and managing conflicts with professionalism and tact.

Negotiation Skills: Proficiency in negotiating with international clients and internal team to secure mutually beneficial agreements and drive business growth.

Digital Marketing Knowledge: Proficient in digital marketing strategies with a deep understanding of internet trends, consumer behavior, and online advertising practices.

Language Proficiency: Fluent in both Mandarin (中文) and English.* Fluency in Mandarin is preferred as the role involves interactions with Mandarin‑speaking clients and/or stakeholders.

Microsoft Office Skills: Proficient in all Microsoft Office products, including Word, Excel, and Outlook.

Task: You are required to give a presentation (about 5‑10 minutes) during the interview on the following topic: Your company launched a new Mobile App. The goal of this project is to increase the number of installs & sales. As a digital marketer, what strategies would you use to reach the goal? (You can choose your preferred mobile app theme) There are no strict rules for the format of the presentation. However, you must make sure your audience understands your topic and demonstrates that you understand the technical details of the project or technology. Email: [e-mail] before attending the interview session. Thank you.

Company overview: Marvel Media, founded in March 2010 in Penang, is a global digital content provider with operations in 45+ countries and 300+ media partners. We aim to bring top‑tier infotainment to your fingertips anytime, anywhere, and offer real career growth in a fast‑paced, innovative environment.