Digital Marketing Executive (E-commerce & Paid Ads)

Onthego F&B Industry Sdn Bhd; Sepang; On-site; MYR 200,000 - 250,000; Full time

Job summary

A leading F&B company is seeking a Digital Marketing Executive to manage performance-driven paid advertising campaigns across various platforms, including Meta, Google, and YouTube Ads. The role also involves marketing on E-commerce platforms like Shopee and TikTok Shop, focusing on optimizing product listings and driving traffic. Candidates should have a solid background in digital marketing, with strong analytical skills to monitor and report on campaign performance. This position is based in Sepang, Selangor.

Qualifications

• Strong understanding of performance marketing across multiple platforms.
• Proficient in managing online advertising campaigns effectively.
• Experience in E-commerce platforms like Shopee and TikTok Shop.

Responsibilities

• Plan and manage paid advertising campaigns for performance marketing.
• Manage and grow performance on Shopee and TikTok Shop.
• Analyse and monitor key performance indicators (KPIs).
• Coordinate with content and operations teams for effective campaigns.

Skills

Performance-driven campaigns

Meta Ads (Facebook & Instagram)

Google Ads

YouTube Ads

E-Commerce marketing

Data analysis

Job description

Digital Marketing Executive (E-commerce & Paid Ads)

Onthego F&B Industry Sdn Bhd – Sepang, Selangor

Job Responsibilities

Scope 1 : Performance Marketing / Paid Media (Meta, Google & YouTube Ads) (1 position)

• Plan, launch, and manage performance-driven paid advertising campaigns:
  • Meta Ads (Facebook & Instagram)
  • Google Ads (Search & Display)
  • YouTube Ads
• Focus on website conversion and revenue scaling
• Build and manage full funnels:
  • Cold acquisition
  • Retargeting
  • Budget scaling
• Test, optimise, and scale winning campaigns based on data
• Monitor and report key KPIs:
  • ROAS
  • CPA
  • CTR
  • Conversion rate
• Work closely with the content team for creative testing and scaling
• Prepare weekly and monthly performance reports for management

Scope 2: E-Commerce Platform Marketing (Shopee & TikTok Shop) (1 position)

• Manage and grow Shopee and TikTok Shop performance
• Plan and execute:
  • Platform campaigns (Mega Sale, Brand Campaigns, etc.)
  • Flash sales, vouchers, bundles, and pricing strategies
• Optimise product listings (titles, visuals, descriptions, USPs)
• Monitor and improve:
  • GMV
  • Conversion rate
  • Traffic sources
• Work closely with live hosts, affiliates, and content team
• Analyse platform data and continuously optimise performance
• Coordinate with operations and warehouse teams for stock and campaign planning