Digital Marketing Executive - Asia Pacific

LRQA; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading assurance provider in Kuala Lumpur seeks a Regional Marketing Executive to drive digital performance across SEO, PPC, and email marketing. The role involves website management, executing targeted campaigns, and collaborating with global teams. Ideal candidates will have 5+ years of digital marketing experience, proven skills in SEO/PPC, and strong analytical skills. Join a dynamic team and help create impactful marketing experiences.

Benefits

Professional development opportunities

Collaborative team culture

Access to innovative digital tools

Qualifications

• 5+ years in digital marketing, ideally in a B2B environment.
• Proven skills in SEO and PPC campaign management.
• Detail-oriented and passionate about improving user experience.

Responsibilities

• Own and optimize website content and structure.
• Drive on-page and off-page SEO strategies.
• Execute targeted email campaigns using marketing automation tools.
• Track KPIs and provide actionable insights.
• Coordinate with stakeholders for integrated campaigns.

Skills

Digital marketing experience

SEO management

PPC campaign management

Analytical mindset

Communication skills

Tools

Optimizely CMS

Google Analytics

Marketing automation platforms

Job description

Location: Kuala Lumpur – Naza Tower – Plat

Position Category: Marketing

Position Type: Employee Regular

About The Role

Are you passionate about driving digital success and creating impactful marketing experiences? We’re looking for a Regional Marketing Executive to join our dynamic APAC team. In this role, you’ll take ownership of digital performance across SEO, PPC, email marketing, and website optimization—helping us generate leads and deliver exceptional user experiences in a fast‑paced B2B environment. You’ll work with cutting‑edge tools, collabora

What You’ll Do

• Website Management
  • Own and optimize website content and structure using Optimizely CMS.
  • Partner with internal teams and external agencies to ensure timely updates and campaign launches.
  • Monitor site performance and enhance UI/UX across all devices.
• SEO & PPC
  • Drive on‑page and off‑page SEO strategies to boost organic visibility.
  • Support regional agencies in managing PPC campaigns (Google Ads, LinkedIn Ads) for high‑quality traffic and conversions.
  • Conduct keyword research, competitor analysis, and performance audits.
• Email Marketing
  • Execute targeted email campaigns using marketing automation tools.
  • Segment audiences, run A/B tests, and optimize for engagement and conversion.
• Analytics & Reporting
  • Track KPIs across all digital channels and provide actionable insights.
  • Use data to refine strategies and improve performance continuously.
• Collaboration
  • Align messaging with global digital and content teams.
  • Coordinate with regional and global stakeholders for integrated campaigns.

What We’re Looking For

• Experience: 5+ years in digital marketing, ideally in a B2B environment.
• Expertise: Proven skills in SEO and PPC campaign management.
• Technical Skills: Proficiency in Optimizely CMS, Google Analytics, and marketing automation platforms.
• Mindset: Analytical, detail‑oriented, and passionate about improving user experience.
• Soft Skills: Excellent communication and project management abilities.

Bonus Points For

• Experience working with international teams.
• Familiarity with CRM systems and lead nurturing workflows.
• Certifications in Google Ads, HubSpot, or similar platforms.

Why Join Us?

• Work on global campaigns with innovative digital tools.
• Be part of a collaborative, inclusive team culture.
• Access professional development and upskilling opportunities.

Pre‑Employment Checks

If you are successful in securing a role with us, you will be subject to pre‑employment checks, depending on the legal requirements and practices in your country of employment.

If eligible these checks will include right to work, identification, verification of employment history, education, and criminal records where permitted by local law.

All checks will be conducted in accordance with applicable privacy and data protection regulations. We will involve the third‑party supplier to run the background checks as needed and your data will be retained for a period as needed for the purpose of recruitment.

To the extent to be permitted by the applicable local law, your data may be stored outside of your employment country dependent on our operation structure.

Your application of this role will constitute as your consent on this paragraph.

Diversity and Inclusion at LRQA

We are on a mission to be the place where we all want to work and we are passionate about embracing different perspectives because we understand the value this brings to our business, our clients and each other. We are all about creating a safer and more sustainable future and our inclusive culture is right at the heart of our business.

Together our employees make our communities better and we want you to be part of our diverse team!

LRQA is a leading global assurance provider. The integrity and expertise we bring to our partnership with clients support their journey to a safer, more secure and more sustainable future.