DIGITAL MARKETING EXECUTIVE

LEE FAH MEE SENDIRIAN BERHAD; Kuching; On-site; MYR 200,000 - 250,000; Full time

Job summary

A leading trading company is seeking a Digital Marketing Executive in Kuching, Malaysia, to lead the development and implementation of digital marketing strategies. The ideal candidate will have a proven track record in digital marketing, be proficient in tools like Google Analytics, and possess strong creative and analytical skills. This role includes managing social media accounts, optimizing campaigns, and supporting branding efforts. The company offers health benefits, career growth opportunities, and flexible work arrangements.

Benefits

Comprehensive health and wellness benefits

Opportunities for professional development

Flexible work arrangements

Team-building activities

Qualifications

• At least 2 years of experience in digital marketing with successful campaigns.
• Ability to interpret data and make informed decisions.
• Collaborative approach with cross-functional teams.

Responsibilities

• Develop and implement digital marketing strategies.
• Monitor and optimize digital marketing campaigns.
• Manage company’s social media accounts and content.
• Coordinate the creation of digital content and promotions.
• Track and analyze digital metrics for campaign effectiveness.
• Support branding initiatives and product launches.

Skills

Digital marketing tools proficiency

Creative and copywriting skills

Analytical and problem-solving skills

SEO principles familiarity

Tools

Google Analytics

Social media management platforms

Email marketing software

Job description

About the role

As a Digital Marketing Executive at Lee Fah Mee Trading Sdn Bhd, you will be responsible for developing and implementing effective digital marketing strategies to promote the company's products.

Job Scope

• Work with Senior Marketing Executive to plan, execute, and optimize digital marketing campaigns across Meta (Facebook/Instagram), TikTok, and other relevant platforms.
• Monitor campaign performance and adjust strategies to achieve desired results (reach, engagement, conversions).
• Manage and grow the company’s social media accounts: create content calendars, schedule posts, ensure brand guidelines are followed, and respond to comments and messages.
• Coordinate and assist in creating digital content such as posts, videos, stories, banners, and ads; collaborate with the design team or agency; copywrite captions, product descriptions, and marketing messages.
• Update website content, product information, and promotional banners; support e‑commerce listings on Shopee, Lazada, TikTok Shop, and the company store; track online sales performance and propose improvements.
• Track and analyze key digital metrics (traffic, conversions, ROAS, engagement); prepare weekly or monthly reports with insights and recommendations; conduct competitor analysis and identify market trends.
• Support branding initiatives, product launches, and promotional campaigns; ensure brand consistency across all digital channels; collaborate with sales and marketing teams to align online and offline strategies; identify suitable influencers/KOLs; manage outreach, negotiation, briefing, and performance tracking.
• Maintain and segment customer databases for targeted communication.
• Work with external vendors such as photographers, agencies, and media partners; support marketing events or roadshows when needed.

Qualifications

• At least 2 years of experience in digital marketing with a proven track record of successful campaigns.
• Proficiency in digital marketing tools such as social media management platforms, email marketing software, and Google Analytics.
• Strong creative and copywriting skills to produce engaging and compelling content.
• Excellent analytical and problem‑solving skills; ability to interpret data and make informed decisions.
• Familiarity with the principles of SEO and paid advertising.
• A collaborative and team‑oriented approach; ability to work closely with cross‑functional teams.

What we offer

• Comprehensive health and wellness benefits.
• Opportunities for professional development and career growth.
• Flexible work arrangements to support work‑life balance.
• Team‑building activities and social events.

Apply now for this exciting opportunity to join our dynamic team!