Digital Marketing & E-commerce Executive (Fashion)

A-Jane(Malaysia)Sdn.Bhd.; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A fashion and lifestyle brand in Kuala Lumpur seeks a Digital Marketing Lead to drive growth. You will manage the Shopify store, develop marketing strategies, and oversee social media content. The ideal candidate has 3-4 years of experience in digital marketing and is skilled in tools like Shopify and Meta Ads Manager. Strong analytical skills and fluency in English are required. This role offers the chance to elevate a prominent brand's online presence.

Qualifications

• Minimum 3–4 years in Digital Marketing, preferably within the Fashion, Beauty, or Lifestyle industry.
• Hands-on experience with Shopify, Meta Ads Manager, and Google Analytics.
• Fluency in English (written and spoken) is essential.

Responsibilities

• Full ownership of the Shopify store, including product uploads and inventory syncing.
• Develop and execute yearly marketing calendars and seasonal campaign themes.
• Manage and curate content for Instagram, TikTok, and Facebook.
• Set up and monitor Meta Ads and Google Ads to drive high-quality traffic.
• Identify and reach out to influencers for strategic collaborations.
• Track and report monthly KPIs focusing on ROI and customer acquisition costs.

Skills

Digital Marketing

E-commerce Management

Analytical Skills

Social Media Content Management

Tools

Shopify

Meta Ads Manager

Google Analytics

Job description

Overview

A-JANE is a pioneering multi-brand and designer label known for its avant-garde aesthetic, fusing music, art, and fashion. We are looking for a dynamic, results-driven individual to lead our digital growth and elevate our online presence to a global scale.

Responsibilities

• E-commerce Management: Full ownership of the Shopify store, including product uploads, inventory syncing, and optimizing the user journey to increase conversion rates.
• Campaign Strategy: Develop and execute yearly marketing calendars and seasonal campaign themes (e.g., New Arrivals, Festive Sales, Fashion Week cycles).
• Social Media & Content: Manage and curate content for Instagram, TikTok, and Facebook that aligns with A-JANE’s unique DNA.
• Performance Marketing: Set up and monitor Meta Ads (FB/IG) and Google Ads to drive high-quality traffic and hit sales targets.
• Collaborations: Identify and reach out to influencers, stylists, and brand partners for strategic collaborations that expand our reach.
• Analytics: Track and report monthly KPIs, focusing on ROI, ROAS, and customer acquisition costs.

Requirements

• Experience: Minimum 3–4 years in Digital Marketing, preferably within the Fashion, Beauty, or Lifestyle industry.
• Technical Skills: Hands-on experience with Shopify, Meta Ads Manager, and Google Analytics.
• Aesthetic Sense: A strong eye for high-fashion visuals and the ability to maintain a premium brand image.
• Analytical Mindset: You don't just post content; you analyze what sells and why.
• Language: Fluency in English (written and spoken) is essential.