Digital Analyst & MarTech Specialist

CIMB Group Holdings Berhad; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading financial institution in Kuala Lumpur seeks a Front-End Developer with expertise in Digital Analytics and MarTech Innovation. The role involves managing data layers, configuring tracking via Adobe Launch, and ensuring compliance with regulations. Candidates should possess a Bachelor's Degree in relevant fields and at least 3 years of experience in digital analytics. Strong skills in Adobe technologies, SPA architecture, and mobile app implementation are essential for success in this dynamic role.

Qualifications

• At least 3 years of experience in digital analytics and digital marketing exposure.
• Experience in established bank or financial institutions or digital agencies.
• Adobe Certified Expert (ACE) is an added advantage.

Responsibilities

• Collaborate to define and maintain a JSON-based Data Layer.
• Configure Adobe Launch properties and tracking based on user actions.
• Write scripts for dynamic content manipulation in web applications.
• Ensure compliance with regulatory requirements.

Skills

Adobe Solutions Mastery

Mobile App Implementation

SPA Architecture

MarTech Ecosystem

Data Strategy & Integration

Analytical Insight

Technical Translation

Adaptability

Education

Bachelor's Degree or Professional Qualification in Finance/Business/IT/Computer Science/Data Science

Tools

Adobe Launch

Adobe Analytics

React Native

Airship

Appsflyer

Job description

The Digital Analytics and Insights team supports the business by driving digital analytics implementation and personalisation, alongside delivering core analysis, reporting, and segmentation for digital marketing campaigns, online application forms, websites and mobile apps across CIMB groups.

We are looking for a forward-thinking Front-End Developer who specializes in Digital Analytics, Personalisation, and MarTech Innovation.

Responsibilities

• Data Layer Management: Collaborate with core developers to define and maintain a JSON-based Data Layer to expose application data to the tracking scripts.
• Tag Management: Configure Adobe Launch (Tags) properties, creating Rules, Data Elements, and Extensions to trigger tracking based on user actions (e.g., page loads, clicks, video interactions).
• Technical Setup: Write scripts to dynamically insert content, hide elements, or restructure page layouts for test variations ensuring flicker-free experience delivery.
• Troubleshooting: Diagnose rendering issues in SPAs (Single Page Applications) or complex web environments.
• Translate business tracking requirements into technical implementation specs.
• Monitor existing tags to ensure site updates or deployments do not break existing tagging or personalization selectors.
• Independently investigates technical feasibility for new channels (Web vs. App) and emerging technologies (e.g., Server-Side tagging, Consent Management Platform, Customer Data Platform, etc.).
• Interest in exploring "Proof of Concepts" (POCs) for emerging web/app technologies.

Regulatory Compliance

• Ensures all operations are in compliance with departmental, local, Group and regional regulations
• Ensures compliance with regulatory requirements, internal and external auditors

Job Specification

• Qualifications
• Bachelor's Degree or Professional Qualification in the relevant discipline (Finance/Business/Financial Engineering/ IT/Computer Science/Data Science and Analytic)
• Professional Qualification and/or Regulatory, Licensing requirements
• Added advantage but not required: Adobe Certified Expert (ACE)
• At least 3 years of experience of relevant banking background in established bank / financial institutions or digital agency in digital analytics and digital marketing exposure.

Technical/Functional skills

• Adobe Solutions Mastery: Hands-on expertise in Adobe Launch/Data Collection (Rule configuration & Custom Code), Adobe Analytics (Tagging strategy), and Adobe Target (Activity setup & VEC).
• Mobile App Implementation: Experience deploying Adobe Mobile SDKs for iOS and Android; familiarity with mobile frameworks (React Native) and messaging platforms (Airship, Appsflyer) is a strong advantage.
• SPA Architecture: Proficiency in architecting tracking solutions for Single Page Applications (SPA), specifically handling state changes in React, Angular, or Vue environments.
• MarTech Ecosystem: In-depth knowledge of the wider digital marketing stack, including but not limited to Customer Data Platforms (CDP) and Data Management Platforms (DMP).
• Data Strategy & Integration: Ability to connect disparate data points across platforms to construct a holistic customer view.
• Analytical Insight: Strong capability to move beyond implementation—translating technical data collection into actionable business insights.
• Autonomy & Collaboration: Balances independent execution with effective teamwork, seamlessly managing multiple concurrent projects and priorities.
• Meticulous Execution: Demonstrates absolute precision in coding and data handling; ensures zero-defect syntax to guarantee data integrity.
• Analytical Troubleshooting: Exhibits deep curiosity and rigor in investigating root causes to resolve complex technical blockers.
• Technical Translation: Articulates complex technical concepts into clear, actionable insights for non-technical stakeholders.
• Adaptive Agility: Willingness to learn new platforms/MarTech (e.g., Airship, CDP) and evolves technical skill sets to match the changing marketing landscape.
• Innovation Mindset (R&D): Proactively scouts emerging MarTech features and industry trends to identify opportunities for system improvement.
• Results-Driven: Proven track record in managing project lifecycles and delivering on digital performance targets.
• Culture Champion: Fosters a culture of service excellence and continuous growth to attract and retain top talent within CIMB Group.