Customer Growth Marketing Manager

Prudential Assurance Malaysia Berhad; Kuala Lumpur; On-site; MYR 120,000 - 160,000; Full time

Job summary

A leading insurance provider in Kuala Lumpur is seeking an experienced Senior Manager, Customer Marketing to lead and execute marketing campaigns. In this role, you will be responsible for campaign management, engaging cross-functional teams, and driving customer engagement. Candidates should have a degree in Business or Marketing and a minimum of 8 years in the financial services or insurance industry. Proficiency in English and Bahasa Malaysia is required, with Mandarin as a bonus.

Qualifications

• Minimum 8 years working experience in the financial services or insurance industry, preferably in marketing.
• Significant experience in leading cross-functional projects.
• Proficient in written and spoken English and Bahasa Malaysia; Mandarin is a plus.

Responsibilities

• Support on meeting marketing KPI/targets to drive business growth.
• Manage end-to-end execution of marketing campaigns.
• Collaborate with stakeholders to deliver campaigns and improve processes.
• Conduct post-marketing campaign analysis to enhance effectiveness.

Skills

Leadership skills

Business acumen

Cross-functional team collaboration

Agility

Resilience under pressure

Education

Degree in Business, Marketing, Economics or related disciplines

Tools

MS Excel

MS PowerPoint

Customer Engagement Platform

CRM tools

Job description

A leading insurance provider in Kuala Lumpur is seeking an experienced Senior Manager, Customer Marketing to lead and execute marketing campaigns. In this role, you will be responsible for campaign management, engaging cross-functional teams, and driving customer engagement. Candidates should have a degree in Business or Marketing and a minimum of 8 years in the financial services or insurance industry. Proficiency in English and Bahasa Malaysia is required, with Mandarin as a bonus.