CRM Marketing Specialist

Roland Berger; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

A leading strategy consultancy in Kuala Lumpur is seeking a CRM Marketing Specialist to act as the primary contact for CRM-related marketing processes. The ideal candidate will have 2-4 years of experience in CRM and an analytical mindset, with proficiency in tools like Microsoft Dynamics 365 and Excel. This position offers an exciting opportunity to improve CRM efficiency and support marketing operations within a collaborative team environment.

Qualifications

• 2-4 years of professional experience in CRM, marketing operations, or marketing automation in a B2B environment.
• Very good command of English; German is a plus.
• Proficiency in data imports/exports and basic SQL; confident in analyzing large datasets.

Responsibilities

• Act as the main contact for operational CRM questions related to marketing processes.
• Handle requests for contact & account management and support creation of views, lists, workflows.
• Monitor data synchronization and quality processes between CRM and marketing automation.
• Design, test, and optimize workflows to improve CRM, sales, and marketing efficiency.
• Manage backlog and support definition of epics and user stories for CRM topics.

Skills

CRM-enabled marketing processes

Performance analysis

Strong communication skills

Analytical mindset

Proficiency in Microsoft Dynamics 365

Proficiency in Power BI

Proficiency in Microsoft Excel

Experience with marketing automation tools

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Business Administration

Bachelor’s degree in Information Systems

Bachelor’s degree in Business Informatics

Tools

Microsoft Dynamics 365

HubSpot

Excel

Job description

Roland Berger is one of the world's leading strategy consultancies with a wide-ranging service portfolio for all relevant industries and business functions. We cherish different perspectives and approaches and count on the diversity and authenticity of our employees. Driven by our values of entrepreneurship, excellence, and empathy, we at Roland Berger are convinced that business and society need a new sustainable paradigm that takes the entire value cycle into account. Our cross-competence teams work with our clients to successfully address the challenges of our time, today and tomorrow, across all industries and business functions. If you like to take the initiative and make a difference as part of a team, Roland Berger is the right place for you.

In a global management consultancy like Roland Berger, the Finance & Controlling (F&C) function offers exciting challenges. We are currently ramping up our F&C holding team in Kuala Lumpur to support our global operations with unique capabilities.

Job Description

As a CRM Marketing Specialist, you will serve as the primary contact for users and corporate teams (Marketing, IT, and others) on all CRM topics related to marketing processes. You will work closely with corporate marketers and system users to provide operational support, resolve user requests, and drive process improvements. Acting as the link between business needs and technical solutions, you will help shape CRM usage and enhance campaign performance across the organization.

We are looking for a professional with hands-on experience in CRM-enabled marketing processes and performance analysis, ideally within professional services. Strong communication skills, a results-oriented and analytical mindset, and technical proficiency in Microsoft Dynamics 365, Power BI, Microsoft Excel, and marketing automation tools are essential to succeed in this role.

Position description – Your fields of activity at a glance

• Act as the main contact for users and internal teams for all operational CRM questions related to marketing processes, including user support, training, and documentation
• Handle requests for contact & account management, marketing processes, and support the creation of views, lists, workflows, and reports.
• Monitor and maintain data synchronization and data quality processes at the interface of CRM and marketing automation to ensure consistent customer and lead data
• Design, test and optimize workflows and features to improve CRM, sales, and marketing efficiency, including regular reporting and data quality management
• Manage backlog and support the definition of epics and user stories for marketing-related CRM topics

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Information Systems, or Business Informatics
• 2–4 years of professional experience in CRM (preferably Dynamics 365), marketing operations, or marketing automation (HubSpot), ideally in a B2B environment
• Strong communication skills with a high customer- and service-orientation towards internal stakeholders
• Very good command of English, German is a plus
• Proficiency in data imports/exports, basic SQL and data manipulation knowledge in Excel; confident in analyzing large datasets and CRM-related data
• Structured, analytical, and detail-oriented working style; comfortable documenting and improving processes