Creative Lead, FMCG

ZUS Coffee; Kuala Lumpur; On-site; MYR 80,000 - 110,000; Full time

Job summary

A leading coffee brand in Kuala Lumpur is looking for a Creative Lead to oversee and mentor their design team. The ideal candidate will have 6–8 years of experience in creative direction and FMCG marketing, ensuring consistent and high-quality outputs across brands. This role requires strong leadership and communication skills, a passion for craft and culture, and proficiency in Adobe Creative Suite. Join this dynamic team to influence the brand's visual integrity and drive creative innovation.

Qualifications

• 6–8 years of experience in creative direction, brand design, or FMCG marketing.
• Proven ability to lead creative teams and manage multiple brands or campaigns.
• Strong eye for design systems balancing creativity with structure.

Responsibilities

• Oversee and mentor a team of senior creative designers.
• Maintain brand's design integrity across all platforms.
• Review and refine key creative work for brand and business objectives.

Skills

Creative direction

Brand design

FMCG marketing

Leadership

Adobe Creative Suite

Communication

Job description

The Creative Lead is in charge of thehowof design — ensuring every FMCG brand speaks consistently, beautifully, and strategically. You oversee and mentor the design team, act as a creative gatekeeper to maintain visual integrity, and continuously enhance design systems and templates to empower efficiency and high-volume output. You translate brand and design vision into actionable creative strategies — guiding teams to deliver work that is both purposeful and powerful.

Position Responsibilities

• Oversee and mentor a team of senior creative designers and design leads to ensure consistent, high-quality creative output.
• Act as the creative gatekeeper, maintains the brand's design integrity across all platforms.
• Nurture talent, encourage experimentation, and create space for creative growth within the team.

Creative Direction & Execution

• Review and refine key creative work to ensure it meets both brand and business objectives.
• Translate design vision into actionable, scalable templates that maintain consistency and empower efficient, high-volume output.
• Collaborate cross-functionally with Brand, Marketing, Product, and FMCG teams to ensure creative execution aligns with campaign strategy, timelines, and market needs.
• Develop, refine, and enhance creative templates, design systems, and visual frameworks to boost efficiency and enable high-volume output.
• Build scalable design processes that maintain craft while meeting fast-paced marketing demands.
• Streamline workflows across creative, brand and marketing teams for greater clarity and consistency.

Qualification and Experience

• 6–8 years of experience in creative direction, brand design, or FMCG marketing (experience in design agencies, lifestyle, or F&B brands is a plus).
• Proven ability to lead creative teams and manage multiple brands or campaigns simultaneously.
• Strong eye for design systems — balancing creativity with structure and scalability.
• Proficiency in Adobe Creative Suite; motion or 3D familiarity is a bonus.
• Excellent communication and leadership skills — you inspire, not just instruct.
• A strategic mindset with a passion for craft, culture, and coffee.

Be careful - Don’t provide your bank or credit card details when applying for jobs. Don't transfer any money or complete suspicious online surveys. If you see something suspicious, report this job ad.