Content Writer

Expert Trading (M) Sdn Bhd; Seberang Perai; On-site; MYR 100,000 - 150,000; Full time

Job summary

A local fishing brand in Malaysia is looking for a skilled Content Writer. In this role, you will craft engaging content for various platforms, including social media and e-commerce. The ideal candidate will have 2-5 years of experience in writing, strong storytelling abilities, and knowledge of SEO. You will be part of a dynamic team, collaborating closely with marketing and product teams to create content that resonates with our audience. This position offers a competitive salary tied to marketing results and valuable exposure to AI tools.

Benefits

Attractive salary tied to marketing results

Exposure to AI tools and digital platforms

Company trip

Annual dinner

Team building

Qualifications

• 2–5 years of hands-on experience in content writing or copywriting.
• Good sense of audience emotions and decision triggers.
• Comfortable working independently and open to feedback.

Responsibilities

• Write engaging content for social media, e-commerce, websites, blogs, and offline materials.
• Adapt tone and style across platforms.
• Collaborate on campaigns, launches, and monthly content planning.

Skills

Content writing

Copywriting

Storytelling

Social media writing

SEO knowledge

Familiarity with AI tools

Bahasa Malaysia proficiency

English proficiency

Curiosity and adaptability

Education

SPM / Diploma / Degree

Job description

If you’re looking for a career where your ideas matter, your work drives real impact, and growth is limitless — this is the place for you.

Apply now and be part of Malaysia’s fastest growing fishing brand.

Requirements

• 2–5 years of hands‑on experience in content writing or copywriting.
• Strong storytelling ability with a natural, clear, and engaging writing style.
• Experience writing for social media, e‑commerce, and websites.
• Good sense of audience emotions, thinking patterns, and decision triggers.
• Comfortable working independently and open to feedback.
• Familiar with AI tools (e.g. ChatGPT or similar) for content creation.
• Basic SEO knowledge and familiarity with content marketing and social media platforms.
• Curious, adaptable, and willing to experiment with new formats.
• Basic education background (SPM / Diploma / Degree) to support strong writing and communication skills.
• Excellent Bahasa Malaysia and English; Chinese is a plus.
• Fishing knowledge not required — curiosity is enough.

Responsibilities

Your Role: Content Writer

You’ll turn ideas into words that connect. From social media captions to product stories and campaign content, your writing will shape how customers feel, understand, and trust our brand.

You’ll work closely with Marketing, Product, and e‑commerce teams — not just to “write content”, but to translate strategy into human language.

What You’ll Do

• Write clear, engaging content for social media, e‑commerce, websites, blogs, and offline materials.
• Craft storytelling‑driven copy that reflects real customer emotions, needs, and language.
• Adapt tone and style across platforms (Instagram, TikTok, Facebook, website, e‑commerce).
• Plan and maintain content calendars, captions, and posting schedules.
• Collaborate on campaigns, launches, and monthly content planning.
• Work with Product and e‑commerce teams to ensure messaging is accurate and compelling.
• Use AI tools to support ideation and drafting — with strong human judgement and brand voice.
• Review content performance and refine writing angles to improve engagement.
• Stay curious about content trends, audience behavior, and platform changes.
• Handle other ad‑hoc tasks aligned with the role.

Benefits

• Attractive salary tied to marketing results.
• A hands‑on role where writing quality and storytelling actually matter.
• Get exposure to AI tools and fast‑evolving digital platforms.
• Grow with a strong local brand and an engaged community.
• Company trip.
• Annual dinner.
• Team building.