A global online trading education platform offering comprehensive courses in stock trading, options, and investing courses and Masterclass. The company focuses on practical, strategy-driven learning designed for beginners and experienced traders looking to sharpen their skills and achieve consistent results in the financial markets.
Key Responsibilities
- Produce long-form and short-form paid video ads, including scriptwriting and creating post-edit briefs tailored for direct response.
- Create high-value lead generation assets such as short videos, e-books, infographics, and other content designed to attract and nurture leads.
- Craft compelling content for landing pages, email campaigns, paid ads, and social media, optimized for education and conversion.
- Customize marketing messages to resonate with the Malaysian market, enhancing brand visibility and credibility.
- Collaborate with the design team on visuals and video elements (no design creation required; design skills are a bonus).
- Analyse campaign performance, manage budgets, and conduct A/B testing to maximise ROI and improve funnel performance.
- Stay updated with trends in direct response marketing, content strategy, and performance marketing.
Requirements
- Min 3-4 years’ experience in content marketing, performance marketing, or direct response advertising.
- Strong scriptwriting and persuasive copywriting skills.
- Solid understanding of paid ads, lead magnets, customer funnels, and conversion-based content.
- Ability to interpret performance data and translate insights into content improvements.
- Familiarity with Adobe Premiere Pro / DaVinci Resolve for basic video understanding.
- Adobe Photoshop / Illustrator skills are a bonus (not mandatory).
- Strong grasp of digital marketing, audience behaviours, and messaging strategies.
- Highly organised, detail-oriented, and able to work in a fast-paced environment.
Benefits
- Hybrid work setting (3 days WFO & 2 days WFH)
- Travel Allowance
- Parking Allowance
- Mobile Allowance
- Career Growth and building a team