Content & RED Marketing Lead

Healthland Sinaran Holdings; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading health and wellness company is hiring a Content & RED Lead to manage content strategy across multiple social media platforms. This role focuses on organic growth through compelling storytelling, primarily on RED, and entails leading a team of executives to deliver high-quality content that engages audiences and drives business results. Candidates should have strong background in content creation and AI utilization. Join us to enhance brand presence and support growth across all outlets.

Qualifications

• Demonstrated experience in content strategy and execution.
• Proven ability to lead a team and use AI tools effectively.
• Strong storytelling skills and creativity.

Responsibilities

• Own content strategy across various social media platforms.
• Use AI to scale content production.
• Lead a team of executives to ensure consistent posting.

Skills

Content strategy

AI utilization

Storyboarding

Team leadership

Job description

We are hiring a Content & RED Lead to own content strategy, ideation, storyboarding, AI-powered scaling, and execution leadership across all Healthland social media platforms — including Xiaohongshu (RED), Meta (Instagram & Facebook), TikTok, and others.

While this role will operate across multiple platforms, RED will be the primary focus channel for organic discovery growth — supported by consistent storytelling across TikTok, Instagram and Facebook.

You will build and lead a high-output content engine that strengthens brand trust, drives engagement, and supports outlet growth across all locations.

This role:

• Decide what content gets posted
• Build storyboards and content systems
• Use AI to scale output
• Lead a team of Content / RED Executives to post consistently
• Ensure content drives enquiries, bookings, and revenue

This is not a branding or influencer role. Creativity must translate into measurable business results.

Core Responsibilities:

1. Content Ideation & Storyboarding

• Design content pillars aligned to sales goals
• Create clear storyboards for short-form videos and posts
• Define hooks, angles, and CTAs
• Refresh ideas weekly based on performance data

2. AI-Driven Content Scaling

• Use AI tools to generate captions, hooks, and localisation
• Build AI prompt libraries and workflows
• Train team members to use AI tools correctly
• Lead and manage 2-5 Content / RED Executives
• Review and approve content
• Enforce SOPs and posting discipline

4. SOP & System Ownership

• Maintain content SOPs, templates, and filming guides
• Understand search-driven discovery and tourist intent

6. Conversion Alignment

• Work with CRM and ads teams
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