Content Development Specialist [Penang]

Randstad; Penang; On-site; MYR 60,000 - 80,000; Full time

Job summary

A prominent International Education Provider is seeking a digital marketing specialist to develop and execute comprehensive marketing plans. The ideal candidate should have a Bachelor's degree in Marketing or a related field and at least three years of experience in digital marketing. Responsibilities include content creation, social media management, and campaign performance analysis. The role requires strong proficiency with creative and analytical tools, with a focus on enhancing online engagement and maintaining brand integrity.

Qualifications

• A minimum of three years’ experience in digital marketing, content creation, or strategic communications is strongly preferred.
• Strong proficiency with creative and analytics tools.

Responsibilities

• Develop and execute comprehensive digital marketing plans.
• Create, edit, and manage compelling multimedia content.
• Oversee and enhance the institution’s online presence.
• Design and lead targeted email marketing efforts.
• Monitor, evaluate, and report on digital campaign performance.
• Maintain a unified brand image across all communication channels.
• Contribute to school events and community initiatives.
• Collaborate with external partners to implement digital strategies.

Skills

Multimedia Content Production

Creative Tool Proficiency

Analytics Tool Proficiency

Platform Management

Email Marketing

Education

Bachelor's degree in Marketing, Communications, Digital Media, or a related field

Tools

Adobe Creative Suite

Canva

Google Analytics

Meta Insights

Job description

Our client is a prominent International Education Provider.

Job Details

About the Company

Our client is a prominent International Education Provider.

About the Role

Experience working within the education sector or with educational institutions is highly desirable, though applicants from diverse industries are welcome.

Key Responsibilities

• Develop and execute comprehensive digital marketing plans that align with the institution’s strategic objectives and long‑term vision.
• Create, edit, and manage compelling multimedia content — including videos, graphics, and digital campaigns — to enhance engagement across social media, websites, and other digital platforms.
• Oversee and enhance the institution’s online presence, including website management, SEO optimisation, social media activity, and digital advertising initiatives.
• Design and lead targeted email marketing and digital outreach efforts to connect with and retain key audiences.
• Monitor, evaluate, and report on digital campaign performance, leveraging analytics to inform and refine future strategies.
• Maintain a unified brand image across all digital and traditional communication channels.
• Contribute to school events and community initiatives, supporting public relations activities and communication delivery as needed.
• Collaborate with external partners and agencies to ensure seamless and effective implementation of digital strategies.

Requirements

• Education: Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• Experience: A minimum of three years’ experience in digital marketing, content creation, or strategic communications is strongly preferred.
• Skills: Strong proficiency with creative and analytics tools (e.g., Adobe Creative Suite, Canva, Google Analytics, Meta Insights).
• Experience working within the education sector or with educational institutions is highly desirable, though applicants from diverse industries are welcome.
• Attributes:
  • Excellent visual design sense, storytelling ability, and attention to detail.
  • A data‑driven mindset with the ability to translate insights into impactful action.
  • Independent, organized, and confident working across diverse projects.

Skills

Multimedia Content Production, Creative Tool Proficiency, Analytics Tool Proficiency, Platform Management, Email Marketing.

Qualification

Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.

Education

Bachelor Degree.