Content Designer

Bata Shoes; Selangor; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading retail company in Malaysia is seeking a talented content designer to create engaging graphic and video content for various digital platforms. The ideal candidate will be responsible for producing visuals that align with brand guidelines and support integrated marketing campaigns. Applicants should have a diploma or degree in graphic design, along with 1-3 years of relevant experience. Proficiency in Adobe Creative Suite and the ability to work under tight deadlines is essential.

Qualifications

• 1–3 years of experience in digital content design, preferably in retail or digital agencies.
• Strong proficiency in Adobe Creative Suite.
• Ability to create both static and video content.

Responsibilities

• Create graphic and video content for social media and digital ads.
• Support integrated marketing campaigns and develop related content.
• Design EDMs and visuals for promotional campaigns.

Skills

Digital content design

Adobe Creative Suite proficiency

Understanding of social media formats

Attention to layout and storytelling

Adaptability to local trends

Education

Diploma or Degree in Graphic Design or related fields

Tools

Adobe Photoshop

Adobe Illustrator

Adobe Premiere Pro

Adobe After Effects

Job description

• Create graphic and video content for social media platforms (organic and paid), digital ads, and always-on brand communications.
• Produce short-form videos, motion assets, and static visuals tailored to platform requirements (Instagram, Facebook, TikTok, YouTube, DOOH, website).
• Adapt campaign assets into multiple formats, ratios, and versions to support media rollouts and optimization.

Media & Campaign Content Support

• Support integrated marketing campaigns by producing content for paid media, branded content, and digital partnerships.
• Develop content assets aligned to campaign objectives, messaging frameworks, and media strategies.
• Work closely with marketing and media teams to meet timelines and content specifications.

CRM & EDM Design

• Design EDMs, banners, and CRM visuals for Bata Club campaigns, promotions, and member communications.
• Translate campaign messaging into clear, engaging layouts optimized for mobile and digital consumption.
• Support content refreshes and variations to improve engagement and performance.

Video & Motion Graphics

• Edit and produce short-form videos using existing footage, product images, and campaign materials.
• Create simple motion graphics, subtitles, transitions, and animated elements to elevate storytelling.
• Ensure video content is optimized for digital performance, attention, and clarity.

Brand Consistency & Quality Control

• Ensure all content aligns with Bata’s brand guidelines, visual identity, and tone of voice.
• Maintain consistency across Malaysia and Singapore while supporting localized content adaptations.
• Review and refine visuals to ensure accuracy, quality, and on‑brand execution before release.

Content Management & Workflow

• Manage multiple content requests and deadlines in a fast‑paced marketing environment.
• Organize content files, templates, and assets for efficient collaboration and reuse.
• Support content trackers, timelines, and basic post‑campaign reviews when required.

Qualifications & Requirements

• Diploma or Degree in Graphic Design, Multimedia, Visual Communication, or related fields.
• 1–3 years’ experience in digital content design, preferably in retail, fashion, lifestyle, FMCG, or digital agencies.
• Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator; Premiere Pro and/or After Effects is an advantage).
• Strong understanding of social media formats, digital media requirements, and content best practices.
• Ability to create both static and video content with strong attention to layout, motion, and storytelling.
• Comfortable working at speed with multiple stakeholders and tight timelines.
• Creative, adaptable, and attuned to local consumer and digital content trends.