Commercial Manager, ASEAN

Avery Dennison; Kuala Selangor; Hybrid; MYR 100,000 - 150,000; Full time

Job summary

A global materials science company is seeking a Commercial Manager in Kuala Selangor, Malaysia. This role involves managing the ASEAN Graphics Solutions business, executing growth strategies, and leading regional sales teams. Candidates should have over 10 years of sales experience, with strong strategic thinking and execution skills. A Bachelor's degree is preferred, and the ability to communicate in Mandarin is advantageous. The position requires significant field work and strong relationship management with distribution partners.

Qualifications

• Minimum of 5 years of people management experience and 10 years of sales experience.
• Bachelor’s degree preferred but not essential.
• Proven experience leading regional teams.
• Ability to communicate comfortably in Mandarin is an added advantage.
• Strong strategic thinking and thought leadership capability.

Responsibilities

• Executing growth strategies for Distributors & Converters in Automotive & Sign markets.
• Managing key Distribution Accounts in Malaysia and Singapore.
• Coaching sales organization to achieve commercial objectives.
• Building strong relationships with Distribution Partners and Automotive Dealership Groups.
• Driving increased customer satisfaction and managing pricing guidance.

Skills

People management experience

Sales experience

Strategic thinking

Leadership capability

Communication in Mandarin

Execution skills

Education

Bachelor's degree

Tools

Salesforce.com

Job description

About Avery Dennison

Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company. We are Making Possible™ products and solutions that help advance the industries we serve, providing branding and information solutions that optimize labor and supply chain efficiency, reduce waste, advance sustainability, circularity and transparency, and better connect brands and consumers. We design and develop labeling and functional materials, radio‑frequency identification (RFID) inlays and tags, software applications that connect the physical and digital, and offerings that enhance branded packaging and carry or display information that improves the customer experience. Serving industries worldwide — including home and personal care, apparel, general retail, e‑commerce, logistics, food and grocery, pharmaceuticals and automotive — we employ approximately 35,000 employees in more than 50 countries. Our reported sales in 2024 were $8.8 billion. Learn more at www.averydennison.com.

Avery Dennison Recognition

Avery Dennison is proud to be certified Great Place to Work in Australia, China, India, Indonesia, Singapore, Thailand and Vietnam, and recognized as one of the best companies to work for in Asia in Greater China and Vietnam.

Job Description

The Commercial Manager position has oversight and accountability for the management, growth and profitability of the ASEAN Graphics Solutions business.

About Your Role

This position is responsible for:

1. Executing growth strategies to enable our Distributors & Converters to meet growth and profitability targets across our Automotive & Sign markets.
2. Directly managing key Distribution Accounts in Malaysia and Singapore through exceptional customer service and uncovering new growth opportunities.
3. Coaching, driving and supporting our sales organisation to meet commercial objectives driven by sales excellence rigor leveraging strong experience within Salesforce.com & pipeline management best practices.
4. Engaging and leveraging networks within the Automotive & Sign industry by building strong relationships with Distribution Partners, Automotive Dealership Group and Branding/Specification Partners (project managers, architects, designers and brand agencies).
5. Driving increased customer satisfaction and leveraging our valued added services and pre and post sales initiatives to enable market share.
6. Managing pricing guidance and profitability in line with business expectations.

The Commercial Manager is expected to spend 60% of their time in the field to address growth opportunities/ issues and drive key strategies aligned with their key accountabilities.

Qualifications

What we will be looking for in you:

• Minimum of 5 years of people management experience and 10 years of sales experience.
• Bachelor’s degree preferred but not essential.
• Proven experience leading regional teams.
• Ability to communicate comfortably in Mandarin is an added advantage.
• Strong strategic thinking and thought leadership capability.
• Demonstrates an entrepreneurial mindset.
• Able to make timely and effective decisions.
• Strong ability to lead through influence rather than authority.
• Excellent execution skills, with a strong balance between strategy and delivery.
• Agile and adaptable in today’s fast‑paced market environment.

Additional Information

Avery Dennison is an equal opportunities employer.