Commercial & Digital Executive

Universal Music; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A global music company in Kuala Lumpur is seeking an experienced marketing professional to oversee project cycles and drive marketing strategies for artists. The ideal candidate will leverage data analytics to develop strategic plans, collaborate with various stakeholders, and ensure effective communication with media and artist relations teams. A passion for music and a relevant bachelor's degree are essential. This position offers an opportunity to work in a dynamic and creative environment, with a focus on innovative solutions.

Qualifications

• In-depth knowledge of analytics, reports, and social tools.
• Strong knowledge of artists and labels signed to Universal.
• Excellent understanding of marketing and consumer behavior.

Responsibilities

• Build business cases leveraging data and research.
• Monitor local and overseas charts and trends.
• Develop and execute e-commerce revenue strategic plans.

Skills

Creative thinking

Problem-solving

Analytical skills

Communication skills

Time management

Understanding of music business

Education

Bachelor's degree in relevant studies

Job description

About the role

To see the project cycle through from start to finish, including:

• Build business cases leveraging internal data, secondary research and advanced quantitative and qualitative modelling. Assist research and analysis team to digestible and ultimately transformed into a strategic narrative for both internal and external review
• Monitor local and overseas charts, trends, cycles and incorporate into artist/project strategies in a best practice manner.
• Understand the behavior of the market and action plans through the power of data. In-depth knowledge of analytics, reports, social tools. Provides information through collection of campaigns, trends and research.
• Strategic plans and reviews with action plans, resolving problems, implementation of productions, productivity and goal targets to meet campaign & operational objectives.
• Assist to oversee and complete the project cycle from start to finish mainly for all Regional Repertoire (Hong Kong, China, Taiwan, Korea, Japan, Singapore and Malaysia) releases. Manage all marketing campaigns and ensure all deliverables are met.
• Assist to develop and execute e-commerce revenue strategic plans to deliver budgeted revenue, growth and profitability across D2C platforms through understanding and leveraging partner landscape, objectives and capabilities.
• Work with key stakeholders – A&R, Labels, Management, Promotions and Business Development to achieve marketing and financial objectives.
• Creative thinking and ability to seek innovative solutions to complex technical and business problems.

Media & Creative Agency

• Work closely with multiple creative/media agencies in driving through the marketing communication strategies and creative visuals for campaigns
• Ensure creative/media agencies understand the marketing messages and campaign objectives
• Know artist/project audience and the most effective communication outreach
• Ensure the marketing plan drives the return on investment (ROI)

Radio, Media & Artist Relations

• Work and build excellent communications and rapport with the Radio, Media & Artist Relations Teams.
• Ensure artists achieve appropriate profile across all media platforms.
• Partner with and ensure the Media teams are in alignment on the marketing plans and campaign objectives for all key projects and provide all necessary platforms/tools in a timely fashion to achieve the desired outcomes.
• LOVE MUSIC!
• Understanding of music business practices, trading terms and conditions
• Strong knowledge of artists and labels signed to Universal
• Strong understanding of the music business, the market and our position therein
• Commercial understanding of UMA and the functionality of all its divisions specifically in relation to their marketing requirements.
• Excellent understanding of marketing and consumer behaviour
• Excellent understanding of social networking, new technologies and sales opportunities.
• Positive engagement with all internal and external stakeholders
• Conduct annual performance reviews for accountable employees
• Regularly review reports progress and advise, develop accordingly

Desirable Traits

• LOVE MUSIC!
• Bachelor degree in relevant studies
• Understanding of music business practices, trading terms and conditions
• Strong knowledge of artists and labels signed to Universal
• Strong understanding of the music business, the market and our position therein
• Commercial understanding of UMA and the functionality of all its divisions specifically in relation to their marketing requirements.
• Excellent understanding of marketing and consumer behaviour
• Excellent understanding of social networking, new technologies and sales opportunities.
• Positive engagement with all internal and external stakeholders
• Conduct annual performance reviews for accountable employees
• Regularly review reports progress and advise, develop accordingly
• Excellent communication, time management & diplomacy skills

Interested? Please follow the link to submit your application today!
Note: Only shortlisted applicants will be contacted.

About us

Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries.

Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans.

UMG's catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). UMG also includes Universal Music Publishing Group, one of the industry's premier music publishing operations worldwide and Bravado, the leading provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world.