Channel & Category Development Manager

FrieslandCampina; Petaling Jaya; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading dairy company in Petaling Jaya is looking for a professional to drive profitable sales and category growth. The role focuses on channel-specific strategies, detailed planning, and facilitating initiatives for continuous improvement. Candidates should have a strategic mindset with the ability to translate insights into actionable plans.

Responsibilities

• Drive profitable sales and category growth within and across categories.
• Identify channel-specific opportunities and strategies.
• Translate opportunities into detailed channel plans by category.
• Ensure leveraging of total size, scale, and expertise.
• Champion Perfect Store initiatives.

Job description

To drive profitable sales and category growth within and across DLMI categories in the Channel through:

• Identifying channel-specific opportunities and strategies (at a total DLMI level – i.e., cross-category level) based on an in-depth understanding of the Channel’s individual objectives, growth strategies, needs, and target shopper.

• Translating these opportunities and strategies into detailed channel plans by category – including POP activation plans, customized promotional programs, and tailored assortments where appropriate.

• Championing channel-specific insights and needs throughout the business.

• Ensuring DLMI is able to leverage its total size, scale, and expertise within the Channel.

• Championing DLMI’s Perfect Store initiatives and facilitating the four-step process: define, execute, measure, and learn to continuously improve.