Business Intelligence and CRM Administrator

Lumileds; Bayan Lepas; On-site; MYR 80,000 - 100,000; Full time

Job summary

A global leader in LED technology is seeking a Business Intelligence and CRM Administrator in Penang, Malaysia. The ideal candidate will have strong Salesforce administration skills and AI knowledge to optimize the CRM platform. Responsibilities include configuring Salesforce, managing data integrity, and collaborating with sales and marketing teams to leverage data for improved decision-making. A Bachelor's degree and 7-9 years of relevant experience are required. This position offers a dynamic and collaborative work environment.

Qualifications

• Experience in Salesforce administration.
• Strong analytical skills and proficiency in Excel, Power BI, and CRM tools.
• Excellent communication and problem-solving abilities.
• 7 – 9 years of experience.

Responsibilities

• Configure and customize Salesforce to meet evolving business requirements.
• Manage user roles, profiles, permissions, and security settings.
• Monitor data accuracy and perform regular data cleansing.
• Create and maintain reports and dashboards for sales and executive teams.
• Identify and resolve system bottlenecks and inefficiencies.

Skills

Salesforce administration

Analytical skills

Excel

Power BI

Communication

Problem-solving

Education

Bachelor's degree in Computer Science or Business Administration

Tools

Salesforce.com

BI tools

Job description

Business Intelligence and CRM Administrator

Lumileds International is a global leader in LED technology, innovation, and solutions for the automotive, display, illumination, mobile, and other markets where light sources are essential. Our approximately 3,300 employees operate in over 15 countries to partner with our customers to deliver solutions for lighting, safety, and well‑being.

The Lumileds environment is fast‑paced, cutting‑edge, intelligent and fun! We are looking for exceptional talent to join our team! To learn more, visitlumileds.com.

Position Summary

We are seeking a proactive and detail‑oriented CRM System Administrator to manage and optimize our Salesforce.com platform. This role will support global sales and related functions ensuring data integrity, user support, and system enhancements that drive productivity and revenue growth.

What You Will Do

• Configure and customize Salesforce to meet evolving business requirements
• Manage user roles, profiles, permissions, and security settings
• Monitor data accuracy and perform regular data cleansing
• Create and maintain reports and dashboards for sales and executive teams

System Optimization & Support

• Identify and resolve system bottlenecks and inefficiencies
• Collaborate with IT and cross‑functional teams to implement enhancements
• Provide training and documentation for users across departments
• Stay current with Salesforce releases and recommend relevant upgrades

Business Intelligence & Analytics

• Develop and maintain CRM‑related dashboards and reports using BI tools
• Analyze CRM data to identify trends, opportunities, and areas for improvement
• Collaborate with sales and marketing teams to deliver actionable insights
• Support data governance and ensure data quality across CRM systems
• Support forecasting and demand planning processes (STP, AOP cycles)
• Assist in onboarding new sales team members and aligning CRM workflows
• Coordinate sales incentive tracking and compensation data
• Leverage AI and Co‑Pilot tools to automate reporting and improve forecasting accuracy

Cross‑Functional Collaboration

• Act as a liaison between sales, marketing, finance, and IT
• Participate in strategic initiatives including dashboard development and partner enablement

What You Will Bring (Required Qualifications)

• Experience in Salesforce administration.
• Strong analytical skills and proficiency in Excel, Power BI, and CRM tools.
• Excellent communication and problem‑solving abilities.
• Bachelor's degree in Computer Science, Business Administration, or related field.
• 7 – 9 years of experience.

Preferred Qualifications

• Experience in automotive or general illumination industries is a plus.

Equal Employment Opportunity

Lumileds is an Equal Employment Opportunity Employer.

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