Business Development Manager (Advertising)

AnyMind; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading marketing solutions company in Kuala Lumpur is seeking a Business Development Manager to drive growth and secure brand clients across key categories. This role entails managing the full business development lifecycle, from lead generation to deal closure, while building strong relationships with decision-makers. The ideal candidate will have a Bachelor's degree and 2-3 years of relevant experience, preferably in digital marketing, along with strong negotiation and presentation skills. Competitive salary and dynamic work environment offered.

Benefits

Competitive Salary

Performance Review (twice a year)

Yearly Performance Bonus

Annual MVP Awards

Qualifications

• Minimum 2–3 years of experience in business development or client sales.
• Experience in digital, influencer, or social marketing is a strong advantage.
• Excellent verbal and written communication skills.

Responsibilities

• Identify and source new direct brand clients.
• Drive proactive outreach through networking and prospecting.
• Own the full BD lifecycle from lead generation to deal closure.

Skills

Business development

Negotiation

Client relations

Pitching

Communication skills

Education

Bachelor’s Degree in Marketing, Business, or Mass Communication

Tools

CRM tools

Job description

Our business is looking for a Business Development Manager to drive growth and secure top brand clients across priority categories. You’ll own the full BD lifecycle—from lead generation and pitching to proposals, negotiations, and deal closure. Build strong relationships with key decision-makers, uncover cross-sell and upsell opportunities, and make an impact from day one. Experience in digital, influencer, or social marketing is a strong advantage. Join our team and help us shape the future of brand partnerships!

What You’ll Do

• Identify and source new direct brand clients across priority categories.
• Drive proactive outreach through networking, prospecting, and market mapping.
• Own the full BD lifecycle: lead generation, pitching, proposal development, negotiation, and deal closure.
• Develop a deep understanding of client business needs to position AnyMind’s solutions effectively.
• Build and maintain strong senior-level relationships with brand marketers and key decision-makers.
• Ensure smooth transition from pitch to execution through close collaboration with Account Management.
• Identify cross-sell and upsell opportunities within newly onboarded clients.
• Work closely with Account Management, Strategy, and Operation teams to ensure accurate scoping and alignment on solutions.
• Maintain accurate pipeline tracking and forecasting for management visibility.
• Stay updated on industry trends, brand movements, and category opportunities.
• Identify opportunities for innovation, partnerships, or new vertical expansion.
• Represent AnyMind at events, conferences, and networking sessions to enhance brand presence.

Who You Are

• Bachelor’s Degree in Marketing, Business, Mass Communication or related fields.
• Minimum 2–3 years of experience in business development, brand partnerships, or direct client sales (experience in digital/Influencer Marketing/social is a strong advantage).
• Strong in pitching and delivering compelling presentations to senior stakeholders.
• Skilled negotiator with the ability to navigate commercial discussions confidently and close deals effectively.
• Sharp at opportunity spotting — you naturally identify new categories, emerging trends, and potential brand openings.
• Able to lead strategic conversations with clients, ask the right questions, and translate insights into clear business opportunities.
• Possesses solid commercial acumen, understanding value, margins, and revenue planning.
• Excellent communication skills — both verbal and written — with confidence in handling client-facing interactions.
• Comfortable working in a fast-paced environment, managing pipelines, and juggling multiple leads at once.
• Detail-oriented, organised, and familiar with CRM tools, presentation decks, and basic data analytics.

Why You’ll Love It

• Competitive Salary
• Performance Review (twice a year)
• Yearly Performance Bonus
• Annual MVP Awards
• Work in a professional, active, international, and dynamic environment
• Good chance to explore new trends in the digital market