Brand Specialist

SANY Malaysia; Selangor; On-site; MYR 40,000 - 60,000; Full time

Job summary

A leading industrial equipment company in Selangor, Malaysia is seeking a Marketing Communications Specialist to implement brand guidelines and enhance public relations. The ideal candidate will have a Bachelor's degree in a relevant field and 2-5 years of experience in brand management or public relations. Responsibilities include managing content development, supporting events, and maintaining communication with stakeholders. Proficiency in multiple languages is preferred. This role is vital for maintaining brand consistency and visibility.

Qualifications

• 2–5 years of relevant experience in brand management or public relations.
• Experience in industrial equipment or B2B industries is an advantage.

Responsibilities

• Implement and maintain brand guidelines to ensure compliance.
• Develop public relations plans to enhance brand exposure.
• Manage content development for internal and external communications.
• Support exhibitions and major corporate events.

Skills

Strong written and verbal communication skills in English

Proficiency in Bahasa

Solid understanding of brand management

Strong project management skills

Familiarity with social media platforms

Education

Bachelor’s degree in Marketing, Public Relations, Communications, Journalism, or related fields

Job description

Implement and maintain SANY brand guidelines to ensure all marketing and communication materials comply with Group brand standards.

Ensure consistency in visual identity, messaging, and tone across all online and offline communication materials.

Support brand localization initiatives tailored to the New Australia Region while maintaining alignment with Group brand strategies.

Public Relations & Media Relations

Develop and execute public relations plans to enhance brand exposure and reputation locally and within the industry.

Establish and maintain strong relationships with media outlets, industry associations, and external stakeholders.

Draft and distribute press releases, media statements, leadership speeches, and Q&A materials.

Coordinate media coverage for major company announcements, product launches, project milestones, and Corporate Social Responsibility (CSR) initiatives.

Content Development & Corporate Communications

Create and manage internal and external communication content, including press releases, case studies, brochures, presentations, internal newsletters, and corporate updates.

Support internal communications such as employee announcements, company news, and internal campaigns.

Coordinate multilingual content (English / Malay / Chinese) translation to ensure accuracy and professionalism.

Manage and update company social media platforms in accordance with brand and PR strategies.

Monitor online media coverage, brand visibility, and public sentiment.

Collaborate with internal teams or external vendors to continuously enhance online brand presence and engagement.

Events & CSR Support

Support exhibitions, product launches, customer events, press conferences, and major corporate events.

Manage event-related branding materials, media invitations, and post-event publicity.

Assist in planning and promoting CSR initiatives to strengthen the company’s public image.

Internal & External Coordination

Liaise with Group Headquarters (China) on brand and PR-related matters to ensure compliance and smooth communication.

Collaborate with Sales, Service, HR, Project, and other departments to identify business highlights and market success stories.

Provide support for crisis communications and emergency response when required.

Reporting & Analysis

Track media coverage, PR activities, and brand exposure performance.

Prepare regular brand and PR analysis reports for management review.

Qualifications & Requirements

Education

• Bachelor’s degree or above in Marketing, Public Relations, Communications, Journalism, or related fields.

Work Experience

• 2–5 years of relevant experience in brand management, public relations, or corporate communications; experience in industrial equipment, construction machinery, heavy equipment, or B2B industries is an advantage.

Professional Skills

• Strong written and verbal communication skills in English; proficiency in Bahasa and/or Chinese is an advantage.
• Solid understanding of brand management, public relations, and media operations.
• Strong project management skills with the ability to handle multiple tasks simultaneously.
• Excellent cross-functional communication and coordination abilities.
• Familiarity with social media platforms and basic digital marketing tools.