Senior Brand Manager DTC

WhiteCrow Research; Selandar; On-site; MYR 80,000 - 120,000; Full time

Job summary

A global talent research company is seeking a Brand Manager/Senior Brand Manager DTC to develop and execute the brand strategy for consumer healthcare products. This role involves leading integrated marketing campaigns, analyzing market trends, and collaborating across functions to ensure brand success. The ideal candidate will have a strong background in brand management within the healthcare industry, excellent problem-solving abilities, and proven experience in managing marketing initiatives effectively.

Qualifications

• 5+ years of experience in brand management and trade marketing, preferably in the consumer healthcare or pharmaceutical industry.
• Strong understanding of healthcare industry regulations and market dynamics.
• Proven experience in managing integrated marketing campaigns.

Responsibilities

• Develop and execute brand strategy to drive market growth.
• Lead integrated marketing campaigns, ensuring alignment with brand strategy.
• Analyze consumer behavior and market trends for growth opportunities.

Skills

Integrated marketing campaign management

Data analysis

Brand communication

Market research

Project management

Creativity

Education

Bachelor's degree in marketing, Business Administration, or Life Sciences

Master's degree or relevant certifications (e.g. MBA, Brand Management)

Tools

Excel

PowerPoint

Word

Job description

About WhiteCrow

We are global talent research, insight, and sourcing specialists with offices in the UK, USA, Singapore, Malaysia, Hong Kong, Dubai, and India. Our international reach has helped us to understand and penetrate specialist markets at a global level. In addition to this, our service is also extended to complement our client’s in-house talent acquisition teams.

About our client

Our Client operates in the Pharmaceutical Manufacturing Industry, with its headquarters rooted strongly in Singapore. It has its branches spread to more than 5 countries્ત providing employment to 250 people. Their core business is to represent their client in countries that they do not operate in, and market/sell their products for them. They have achieved a wide client base in a very short time, and are looking for new talent.

As a Brand Manager / Senior Brand Manager DTC, you will be responsible for...

Brand Strategy & Development:

• Developing and executing the brand strategy for consumer healthcare products to drive market growth and strengthen brand equity.
• Conducting market research to understand consumer needs, competitive landscape, and emerging trends in the healthcare industry.
• Positioning the brand effectively to meet consumer needs and capitalize on market opportunities.
• Defining clear brand positioning, messaging, and values that resonate with target audiences and differentiate from competitors.
• Communicating the value proposition of the products to the sales team and develop sales tools to support the selling process

Campaign Management & Execution:

• Leading the planning and execution of integrated marketing campaigns, including digital, print, TV, social media, and influencer marketing.
• Collaborating with creative teams to develop compelling marketing materials, advertisements, and promotional content.
• Ensuring marketing campaigns align with the overall brand strategy and deliver measurable results(e.g., sales growth, brand awareness, consumer engagement).

Cross-Functional Collaboration:

• Working closely with product development, sales, and regulatory teams to ensure brand and product initiatives meet compliance standards and align with business goals
• Coordinating with the sales team to provide marketing support, including sales collateral, product training, and consumer insights.
• Partnering with the supply chain and distribution teams to ensure product availability and proper distribution in necesitas orrty retail outlets.

Market Analysis & Consumer Insights:

• Analyzing consumer Behavior, market trends, and competitor activities to identify new growth opportunities and potential challenges.
• Leveraging data analytics to measure brand performance and adjust strategies based on insights (e.g.,shots market share, customer satisfaction, and product usage).
• Conducting consumer surveys, focus groups, and other research to gather valuable feedback and informing product development and brand strategies.

Brand Communication & Public Relations:

• Overseeing the brand’s communication strategy, ensuring consistency across all channels (advertising, public relations, digital platforms).
• Developing key messaging that aligns with the brand’s values and resonates with the target market.
• Managing public relations efforts, including media outreach, influencer partnerships, and brand collaborations to enhance brand visibility and credibility.

Product Lifecycle Management団:

• Monitoring product performance and overseeing the lifecycle of products from launch to end-of-life, ensuring alignment with consumer needs and market demand.
• Coordinating product launches, ensuring that all relevant marketing materials, channels, and promotional activities are ready for a successful introduction to the market.
• Working closely with the R&D and product teams to inform product innovation based on consumer feedback and market analysis.

Budget Management & Reporting:

• Developing and managing the brand’s marketing budget, ensuring effective allocation of resources across initiatives.
• Tracking and reporting on marketing campaign performance, making data-driven recommendations to optimize ROI
• Preparing regular performance reports for senior leadership, including sales metrics, market share analysis, and campaign results

What you already have...

• Bachelor’s degree in marketing, Business Administration, Life Sciences, or a related field.
• Master’s degree or relevant certifications (e.g., MBA, Brand Management) is a plus.
• Minimum of 5+ years of experience in brand management and/ trade marketing experience, preferably in the consumer healthcare or pharmaceutical industry
• Strong understanding of healthcare industry regulations, consumer healthcare products, and market dynamics.
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• Proven experience in managing integrated marketing campaigns and product positioning.
• Excellent project management, organizational, and problem-solving skills.
• Strong analytical abilities, including experience with market research, data analysis, and performance metrics.
• Expertise in digital marketing, social media, and influencer engagement.
• Exceptional communication and interpersonal skills, with the ability to work cross functionally.
• Creativity and strategic thinking, with the ability to generate innovative ideas and execute them effectively
• Strategically focused, results oriented with strong problem-solving skills
• Proficiencies in office productivity tools (e.g. Excel, Word and PowerPoint) is a must