Brand Manager - Gaviscon/Enfa Digestion

Reckitt; Kuala Lumpur; On-site; MYR 70,000 - 90,000; Full time

Job summary

A leading global consumer goods company in Kuala Lumpur seeks a Marketing Manager to manage budgets, develop marketing strategies, and oversee brand performance. The ideal candidate will have 5-6 years in marketing, particularly within FMCG or healthcare, possess strong leadership and analytic skills, and have a Bachelor’s degree. Responsibilities include executing annual marketing plans and leading innovation projects within the brand. This role offers a vibrant career opportunity for results-oriented individuals.

Qualifications

• 5-6 years of brand and marketing experience in FMCG, Healthcare or Nutrition.
• Experience influencing and engaging senior management.
• Demonstrated creativity and innovation.

Responsibilities

• Support marketing plans and manage budgets.
• Develop and execute annual marketing plan activities.
• Manage development and activation of local brands.
• Lead key innovation projects requiring stakeholder management.

Skills

Outstanding marketing skills

Strong leadership skills

Commercial awareness

Fluency in English and at least one other language

Analytical skills

Education

Bachelor’s degree in a commercial subject

Tools

Microsoft Word

Microsoft Excel

Microsoft PowerPoint

Job description

Support marketing plans & manage marketing budgets for a given brand within category to deliver net revenue, gross margin, market share and profit targets within timescales and budget as approved by local leadership team.

Regularly track brand performance against KPI’s i.e. market performance, sales, budget tracking.

Develop and execute annual marketing plan activities, including local media strategy / plans for a given brand within a category, responsible for ensuring successful implementation of the plan.

In close co-operation with the Trade Marketing function, identify trade needs / opportunities, develop pricing and distribution strategies in line with trade promotions for brands.

Support the execution of product launches agreed by Area/Region; Contribute to innovation by delivering product development programs to further margin growth.

Support implementation of portfolio strategy in conjunction with global category and area innovation to support overall business strategy, short / medium term.

Manage development and activation of local brands.

Support market copy strategy for brand and ensure adaption possible for category across area.

Partner with media / consumer and market insights to implement media strategy and plans.

Leads key innovation projects on the brand which require multiple stakeholder management and understanding of process structures.

JOB REQUIREMENTS

Qualification & Experience:

• Proven track record in Marketing must be able to demonstrate outstanding marketing skills and potential
• At least 5 - 6 years brand and marketing experience, developed within an FMCG, Healthcare or Nutrition/Milk Powder field and environment.
• Minimum university educated (to Bachelor’s level) in a commercial subject
• Experience of influencing and engaging senior management in own and customer organisations
• Strong leadership skills and energetic management style.
• Demonstrated creativity and innovation
• Strong commercial awareness, in-depth industry knowledge
• Must be proficient in Microsoft Words, Excel and PowerPoint

Desired Personality Traits:

• Results oriented, entrepreneurial and self-motivating.
• Tenacious and resilient, driven to achieve even when faced with obstacles
• Highly analytical, financial skills, P&L understanding
• Strategic thinker and commercially astute
• Fluent in English with at least one other language preferred
• Willing to relocate internationally to pursue career opportunities