Brand Manager

The SWATCH Group; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading global watch brand is seeking an experienced Brand Manager in Kuala Lumpur to lead the brand's growth and oversee strategic initiatives. The successful candidate will develop effective brand strategies, manage financial aspects, and prepare comprehensive marketing plans. They will also collaborate closely with cross-functional teams to ensure consistency and integrity of branding across all marketing touchpoints. Strong financial skills and experience in branding are essential for this role.

Qualifications

• Experience in branding and marketing strategy.
• Strong financial acumen and ability to manage budgets.
• Excellent communication skills for cross-team collaboration.

Responsibilities

• Develop and implement brand strategies aligned with HQ requirements.
• Manage budget and financial statements for the brand.
• Prepare marketing and communication plans for the country.

Job description

Job description

We’re looking for an experienced Brand Manager to lead the growth and evolution of our brand. In this role, you’ll shape brand strategy, identify new opportunities for expansion, and turn insights into impactful plans that drive business results. You’ll champion the brand’s purpose and ensure its integrity across all marketing touchpoints. Working closely with cross-functional teams, you’ll guide product positioning, strengthen market presence, and inspire a consistent brand experience that resonates with our customers.

Key Accountabilities

General Management

• Develop and implement brand strategies aligned with Brand HQ requirements and local market needs.
• Ensure consistent brand messaging across all retail touchpoint.
• Take ownership of and manage the budget, balance sheet and income statement for the brand.
• Prepare and submit the various reports requested by Brand HQ on time.
• Develop annual business plans.

Sales & Distribution

• Distribution / sales strategies to be implemented in line with brand's parent company strategy.
• Implement corporate and international procedures (sales techniques, security, etc.).
• Coordinate the sales of products.

Marketing & Communication

• Prepare the marketing and communication plans for the country.
• Provide recommendations and consults with the Brand HQ about overall product strategies, communication strategies and distribution strategies (to be done in close cooperation with Country Manager).
• Pricing of products according to the international pricing policy of the brand and in line with defined Swatch Group and Brand policy for the country.

Retail Channel Management

• Build and maintain strong relationships with retail partners, business partners and key accounts.
  Develop sell-in and sell-through strategies to maximize performance via training, merchandising and promotional support.
  Conduct regular store visits and monitor in-store execution to ensure brand visibility and compliance.

Customer Service

• Provide customer care by responding to client enquiries and addressing their needs promptly and effectively.
• Liaise with the brand HQ CS department to support the local CS structure in implementing Brand HQ recommendations.
• Follow up the ageing report for the open repairs with the support of the local Head of Customer Services to ensure the TAT set by the brand are met.

Logistics & Inventory Management

• Manage with the help of the local Logistics Manager and the brand HQ the inventories in the country.
• Suggest and execute the distribution policy for the country in line with Swatch Group and Brand overall distribution policy.