Brand Executive

WediaLab; Kuala Lumpur; On-site; MYR 48,000 - 60,000; Full time

Job summary

A prominent marketing agency in Kuala Lumpur is seeking a Marketing Executive to manage campaigns, optimize paid media strategies, and conduct market research. The candidate should possess a Bachelor's Degree in Marketing or related field, with at least 2 years of experience in marketing and excellent communication skills in English. A background in e-commerce is a plus. This role offers an opportunity to shape marketing strategies and ensure member retention.

Qualifications

• Requires at least 2 years of experience in paid media strategies across social platforms.
• Experience in e-commerce and marketing agencies is advantageous.
• Proficiency in English; other languages are a plus.

Responsibilities

• Acquiring, converting, and retaining members.
• Managing promotional activities and campaign budgets.
• Conducting market research and analyzing data for improved marketing effectiveness.

Skills

Campaign strategy optimization

Market research

Communication skills

Education

Bachelor’s Degree in Marketing or related field

Job description

Job Description

• Focus on acquiring, converting, and retaining members.
• Handle promotional activities, operations, and campaign/website maintenance.
• Plan and monitor campaign spending against allocated budgets, ensuring target achievement and accurate records.
• Manage and oversee contests, giveaways, and related aspects within assigned projects/campaigns.
• Create, write, and proofread content for campaigns/websites.
• Collaborate with advertising or media experts to enhance campaign/website performance.
• Conduct market research and competitor analysis to track industry trends.
• Analyse member data for reporting and improve marketing effectiveness.
• Assist in overseeing the digital marketing department, including the marketing database, incoming emails, and display advertising campaigns.

Job Requirements

• Diploma/Advanced/Higher/Graduate Diploma, Bachelor’s Degree/Postgraduate Diploma/Professional Degree in Marketing, Mass Communication, or Advertising/Media.
• At least 2 years of working experience in strategising and optimising paid media strategies across platforms like Facebook/Instagram, AdWords, YouTube, and third-party ad platform.
• Background in marketing agency, e-commerce, ideally health supplements, beauty products, financial products in SEA market.
• Excellent communication and presentation skills in English are a must; proficiency in Mandarin, Thai, Vietnamese or other languages is advantageous.
• Strong communication and interpersonal skills.
• Possesses commercial awareness and sensitive to numbers.