Beauty & Wellness Sales Manager

HAFINA by Professor Sorry; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A premium lingerie and body wellness brand in Kuala Lumpur is seeking a female Sales Manager to lead sales strategies, oversee retail operations, and develop a motivated team. The ideal candidate will have over 5 years of experience in sales management in the beauty or lingerie sector. This role offers competitive salary, staff discounts, and dynamic work environment.

Benefits

Competitive salary

Attractive commission scheme

Staff discounts on products

Overseas training and development opportunities

Qualifications

• Minimum 5 years’ experience in retail sales management, preferably in beauty, lingerie, or lifestyle brands.
• Strong track record in achieving and exceeding sales targets.
• Excellent leadership, coaching, and team management skills.

Responsibilities

• Develop and implement sales strategies to achieve revenue targets.
• Recruit, train, and lead a motivated sales team.
• Oversee daily retail operations ensuring best-in-class customer service.
• Identify and secure new business opportunities.

Skills

Leadership

Sales Strategy Development

Customer Service

Team Management

Negotiation

Education

Diploma in Business, Marketing or related field

Job description

Overview

HAFINA by Professor Sorry – Kuala Lumpur, Kuala Lumpur

This role is suitable for FEMALE APPLICANTS ONLY as it involves female lingerie products and intimate body treatments

COMPANY OVERVIEW

Hafina by Professor Sorry is a newly established company in Malaysia, proudly introducing - a premium lingerie and breast wellness brand founded by Professor Sorry, who brings over a decade of experience in the field from Hong Kong (www.hafina.com.hk)

Hafina by Professor Sorry is more than just lingerie. We aim to support women physically and emotionally through well-designed, health-conscious undergarments and professional breast care services. Combining science, aesthetics, and genuine care, Hafina by Professor Sorry helps women at different life stages find confidence and balance in their bodies.

With her background in materials selection, product design, and female body wellness, Professor Sorry was inspired to bring this concept to Malaysia after discovering a lack of modern solutions in local lingerie offerings. She envisions building a localized approach to lingerie and breast care, one that embraces Malaysia’s cultural diversity and women’s unique needs.

At Hafina by Professor Sorry, we believe in growth with purpose. Whether you join us in retail, operations, wellness therapy, or marketing, you’ll be part of an empowering journey that values your development as much as the company’s growth. Our team members play a vital role in shaping Hafina by Professor Sorry’s future in Malaysia.

WHY JOIN US?

At Hafina by Professor Sorry, we are building more than a brand—we are creating a movement. As part of our growing team in Malaysia, you’ll receive hands-on training, personal development opportunities, and the chance to make a meaningful impact in women’s lives. We value initiative, creativity, and a heart for service.

Join us and grow your career while helping redefine confidence and comfort for women across the country.

Sales & Revenue Growth

• Develop and implement sales strategies to achieve monthly, quarterly and annual revenue targets.

• Monitor daily, weekly and monthly sales performance and adapt strategies promptly when needed.

• Plan, implement and evaluate traffic count strategies to increase footfall and conversion rates.

• Attract and grow customer traffic through both online and offline initiatives.

• Drive both retail and B2B sales channels in alignment with the brand strategy.

Team Leadership & Development

• Recruit, train and lead a motivated sales team, setting clear performance goals and KPIs.

• Provide coaching and regular feedback to ensure professional growth and high engagement.

• Plan and execute reward scheme for sales team. Monitor each reward scheme and revise as and when is needed.

• Foster a culture of accountability, teamwork and customer-centric excellence.

Retail & Customer Experience

• Oversee daily retail operations across Hafina’s stores, ensuring best-in-class customer service.

• Implement initiatives that enhance customer experience and brand loyalty.

• Ensure compliance with store standards, merchandising, and visual presentation.

Business & Market Development

• Identify and secure new business opportunities including partnerships, collaborations, and expansion into new locations.

• Build and maintain strong relationships with key stakeholders, distributors and partners.

• Represent Hafina at industry events, trade fairs and networking platforms to enhance brand visibility.

Financial & Operational Management

• Manage sales budgets and forecasts.

• Optimize stock management and inventory turnover in collaboration with merchandising and supply chain teams.

• Ensure effective reporting, tracking and cost management for sales initiatives.

Qualifications & Requirements

• Diploma in Business, Marketing or related field.

• Minimum 5 years’ experience in retail sales management, preferably in beauty, women’s product/lingerie, fashion or lifestyle brands.

• Strong track record in achieving and exceeding sales targets.

• Experience in traffic generation strategies (online & offline) is a plus.

• Excellent leadership, coaching, and team management skills.

• Strong analytical, negotiation, and communication abilities.

• Customer-focused mindset with a passion for building strong relationships.

What We Offer

• Competitive salary and attractive commission scheme.

• Staff discounts on products.

• Overseas training and development opportunities.

• Dynamic and supportive work environment.

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