Base Marketing Manager - FWBB

Maxis; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading telecommunications provider in Kuala Lumpur is seeking a Base Marketing Manager to drive customer engagement and revenue growth. The role requires 5–8 years of experience in lifecycle marketing and campaign management, along with strong skills in data analytics and communication. You will lead initiatives that enhance customer satisfaction and maximize profitability through targeted marketing strategies. Join a culture that values inclusiveness and collaboration for impactful contributions.

Qualifications

• 5–8 years of experience in lifecycle marketing, campaign management, and customer engagement strategies.
• Fluent in English and Bahasa Malaysia.
• Excellent communication and stakeholder collaboration skills.

Responsibilities

• Drive Home Base revenue performance including ARPU growth and churn reduction.
• Design and implement targeted campaigns across various stages.
• Use analytics and segmentation to enhance campaign performance.
• Manage end-to-end campaign operations and maximize CRM use.

Skills

Campaign planning

Data-driven analytics

Segmentation

Personalization

CRM tools proficiency

Education

Bachelor’s degree in Marketing, Business, or related field

Job description

Are you ready to get ahead in your career?

• We want to empower you to turn your ambitions into achievements.
• We thrive in inclusiveness, diversity and embrace close collaborations for you to create impact for yourself and others.
• Together, we aim to bring the best of technology to help people, businesses and the nation to be ahead in a changing world.
• To realise our vision to become Malaysia’s leading converged solutions company, we are looking for a new talent to innovate and grow with us in a culture that values commitment, performance and possibilities.

Why does this job exist and why is it critical?

The Base Marketing Manager role is to lead initiatives that drive engagement, retention, and revenue growth across our existing FWBB and Fibre customer base. This role is pivotal in shaping the lifecycle marketing strategy that enhance customer satisfaction, maximize Home portfolio profitability, and reinforce Maxis’ position as the leading converged connectivity provider.

Job Accountabilities / Key Result Area

• Responsible for driving Home Base revenue performance including ARPU growth, churn reduction, and margin improvement.
• Design and implement targeted campaign spanning from onboarding, upsell cross-sell, migration, and contract renewal to win-back strategies.
• Implement data-driven customer engagement using analytics, segmentation, and personalization to enhance campaign performance.
• Manage lifecycle extension and contract renewal campaigns through personalised offers, loyalty incentives, and proactive engagement strategies.
• Manage end-to-end campaign operations from ideation, design, testing, timely execution, performance tracking and optimization for maximum impact.
• Collaborate with respective channel and capability teams to enable integrated multi-channel campaign across digital, retail, and outbound channels.
• Maximise the use of CRM tools for personalised offers and automated customer lifecycle management.

Requirements

• Bachelor’s degree in Marketing, Business, or related field; fluent in English and Bahasa Malaysia.
• 5–8 years of experience in lifecycle marketing, campaign management, and customer engagement strategies.
• Strong skills in campaign planning, data-driven analytics, segmentation, and personalization.
• Proficiency in CRM tools and multi-channel campaign execution (digital, retail, outbound).
• Excellent communication, stakeholder collaboration, and ability to manage end-to-end campaign operations.

What’s next?

• Once you’ve applied online, our team will carefully review your application. Due to a high volume of applications, we appreciate your patience to allow for a fair and timely review process.
• Should you be shortlisted for the role, we will send you an invitation via email for a digital interview. You can also check on your application status by logging into your candidate account.

Maxis values diverse voices & people. We hire and reward our employees based on capability & performance — regardless of ethnicity, gender, age, education, religion, nationality or physical ability.